You’re probably aware that Pay Per Click (PPC) Advertising and social media are important components of any digital strategy. Along with a well-developed website that has been properly optimized for search engines, PPC advertising via Google and other search engines can help increase page views and … [Read more...] about Where to Funnel Your Digital Marketing Dollars: PPC vs. Social Media
How to Setup Google Analytics – A Comprehensive Checklist
Setting up Google Analytics doesn’t have to be difficult. While it can take some trial and error to get your method down, once you acclimate to the platform and settings, you will quickly discover the best way how to setup Google Analytics for new clients (or neighbors as we call them around … [Read more...] about How to Setup Google Analytics – A Comprehensive Checklist
How To Use BuzzStream — And Save Time
Networking and link building can be hard, but they’re an essential part of business. At Digital Neighbor, we like using BuzzStream to help ensure we’re keeping in touch with the right people and aren’t letting contacts slip through our fingers. As Digital Neighbor CEO Eric Ritter stated on … [Read more...] about How To Use BuzzStream — And Save Time
Our Favorite Search Engine Optimization Tools
While your search engine optimization tools are no substitute for knowledge, having the right set can help you effectively and efficiently manage the time you have to get the best possible results. Digital Neighbor's Favorite Search Engine Optimization Tools The following list of SEO tools … [Read more...] about Our Favorite Search Engine Optimization Tools
Propel Your SEO Strategy Faster with Personal Branding
How well you optimize your website for the search engines greatly influences the amount of revenue you generate for your business. In the same breath, it is crucial to note that Search Engine Optimization (SEO) is not a one-time indulgence. Once you succeed in attracting traffic using your SEO … [Read more...] about Propel Your SEO Strategy Faster with Personal Branding
Digital Marketing Statistics: What Drives SMBs to Invest More
Digital Marketing Statistics: What Will Drive Small Businesses to Invest More in the Last Quarter of 2016? 28 million small businesses power the economy with goods and services across the nation. But, how do small businesses enhance their digital marketing strategy? 96 percent of the small … [Read more...] about Digital Marketing Statistics: What Drives SMBs to Invest More
How To Do A Comprehensive Website Audit
If you have a website, you already know how important it is to track various metrics to find out how your site is performing. You may, for example, perform audits to measure your site's speed and use tools to check your search engine rankings. Most audits, however, are insufficient to give you a … [Read more...] about How To Do A Comprehensive Website Audit
Five Local SEO Strategies To Get You Noticed
When you’re first starting out, getting your business noticed can be hard. In fact, even if you’ve been around for a while, carving out a space for your company online can be difficult. Consumers have so many options and the digital space can often feel inundated with companies providing similar … [Read more...] about Five Local SEO Strategies To Get You Noticed