Content Strategy & Creation
Content is the keystone to a good SEO strategy. To rank well on Google and other search engines, you need to be targeting the keywords that your target audience uses to search for your business. But keeping up with content creation can be time-consuming—creating regular blog posts, video content, and updated pages on your site requires planning and strategizing. And that’s time you could be spending on other aspects of your business.
At Digital Neighbor, we recognize that most business owners have too much on their plates. That’s why we offer a suite of services to help you easily navigate the world of digital marketing so you can get your business in front of more consumers. Let us be your content creators and help get your brand noticed.
Digital Neighbor's Content Strategy & Creation
Not sure where to get started with blog posts? Running out of ideas! Let us help! Our keyword-driven approach allows us to generate content strategies that are driven by what people are actually searching for so you can show up when it counts.
Create an informed customer base and share more information about your industry with a useful blog that is regularly updated. We’ll create SEO-friendly content for you to review, upload it, and post it.
Easily explain what sets your business apart, showcase unique aspects of what you do, or just create some memorable buzz with a high-quality video. Video is one of the most popular content formats, and we’ll help you make the most of it.
Make sure your website is helping you bring in as many leads as possible. With Page Optimization, you can address any SEO mistakes like missing tags and headers and increase the chances of ranking higher. We’ll also increase page content as needed.
How We Make Blogs Your Customers Want to Read
At Digital Neighbor, we know that content can be a driving force for encouraging website visitors to take the next step and make a purchase or schedule an appointment. Here’s how we create content that helps propel readers through the sales funnel.
We use a variety of SEO tools to determine popular search terms in your industry and how frequently consumers use those keywords. We’ll narrow down the list to the most relevant keywords for your goals.
Keeping your target audience in mind and our keyword research, we’ll suggest different topics that could help draw more people to your website. We’ll outline the topics and keywords for you in an easy-to-read spreadsheet.
Once you’ve approved topics, our writers get to work creating a post that is easy to read, informative, and on-brand. They’ll cover all of the important points of each topic.
Before sending the final piece to you for review, we’ll edit it to make sure it meets our quality guidelines as well as your brand voice.
During the upload process, we’ll ensure your blog post is properly optimized so Google can easily find it and index it. We’ll add an image and all relevant metadata.
Your Digital Neighbor Team
Your Account Manager is your go-to person at Digital Neighbor. They’ll gather info about your goals and create a plan to help grow your organic traffic through content creation, including blog posts, webpages, and videos.
Your Content Manager will identify valuable keywords that your organization can rank for and suggest interesting topics for your blog posts, pages, or videos.
One of our skilled creatives will be assigned to create your content based on the strategy that’s been researched just for you.
Video Content Case Study
Our client knew that their services could be difficult for the average consumer to understand—and that same average consumer was their target audience. To make sure they were educating their audience, they decided to do video content with Digital Neighbor. See how we helped them boil down the complexities of their offerings and safely film video content during the Covid crisis.
Frequently Asked Questions About Content Strategy & Creation
How often should I publish blog content?
We recommend updating your blog at least twice a month. Some companies prefer to do just a monthly post, which is still better than not posting at all. The important thing is to refresh your site with relevant content that is of interest to your target audience.
How long are the blog posts you create?
We can create 500-word or 1000-word blog posts for you, though we recommend the latter. With a longer post, we can dive into more detail. This is important for hitting upon E-A-T, which stands for expertise, authoritativeness, and trustworthiness. Google judges the quality of a website based on whether it meets those standards, and longer posts allow us to showcase how your business is an expert in its field and provide trustworthy information to your site visitors.
What kind of pages do you create?
We’ve helped update and create a variety of webpages on our clients sites. We’ve enriched service pages to make them more comprehensive, added new FAQ pages to help inform visitors, and built out knowledge databases that provide consumers with in-depth information about our client’s industries. We also create deal-specific landing pages for our client’s paid media campaigns to increase conversions and make more sales.
Latest Content Marketing Blog Posts
Want to learn more? We love sharing information with our neighbors! Check out these blog posts and feel free to contact us if you have questions.