Local SEO Terminology
Acronyms are popular online and SEO terminology is no stranger to alphabet soup. Before delving too deeply into Local SEO, here’s a quick primer on what all these letters mean.
Search Engine Optimization. The phrase SEO has become pretty ubiquitous and it’s not always explained. Essentially, SEO is the process of increasing the likelihood that a website will be featured prominently in search engine results through the use of analytics, strategic keywords, backlinks, and more. SEO is a necessary part of maintaining a successful web presence.
Search Engine Results Page. As you learn more about SEO, you may stumble across phrases like: “Local SERP formatting has changed, making Local SEO even more important.” or “Your goal is to be on the first SERP.” It’s just a quick way to abbreviate search engine results page.
Name, Address, Phone number. Another fun acronym (as opposed to a lovely afternoon siesta), NAP is often used in Local SEO articles and how-to guides to reference contact information.
The first three local results that show up when you run search for a local business. Currently, Google displays three local businesses and a link to view more. Those first three spots are highly coveted because of their visibility.
Similar to the 3-Pack, the local pack is the longer listing of twenty local businesses that can be accessed from the 3-Pack by expanding the search results. While businesses in high-density areas may have trouble securing a place in the 3-Pack, it may be possible to get good visibility within the local pack listing.
Maybe you’ve had someone tell you they can help you with Maps SEO or that you should look into it. Maps SEO is just another phrase for Local SEO.