Given that nearly 60% of all website traffic takes place on a mobile device, we know that you want to ensure that your website is as accessible as possible to mobile users. No matter the size of their screen and the kind of mobile device they're using, making certain that your website … [Read more...] about Perfect on Every Screen: What Does Mobile Friendly Mean vs Mobile Responsive?
How We’re Preparing for Google’s Core Web Vitals Update
In May of 2020, Google released Web Vitals, a new tool that helps site owners understand the quality of the user experience they’re delivering and identify opportunities to improve. The most crucial set of Web Vitals that Google tracks, called Core Web Vitals, are set to become a ranking factor in … [Read more...] about How We’re Preparing for Google’s Core Web Vitals Update
A Total Beginner’s Guide to Google My Business Posts
Perhaps you just opened up the shiny, new doors (or virtual doors) of your business. Maybe you have been around the block for quite a few years. You know your business needs to adapt to technology to drive traffic to your site. Trying to figure out the "secrets" behind social media posting and … [Read more...] about A Total Beginner’s Guide to Google My Business Posts
Smart and Safe Marketing Ideas During COVID-19
Even if business is not as usual during the COVID-19 pandemic, companies still need to communicate their value and services to stay in business. The good news is that the new normal offers a unique opportunity for brands, businesses, and communities to connect as humans. People need connection now … [Read more...] about Smart and Safe Marketing Ideas During COVID-19
How Businesses Can Overcome COVID-19
On New Year’s Eve 2019, the '20s sounded like a promising new chapter, and we all planned to start with 2020 vision and clarity. When the COVID-19 virus came along—and impacted all of our lives and careers. While many businesses were forced to close temporarily or permanently, not everyone was … [Read more...] about How Businesses Can Overcome COVID-19
Why It’s Important That Google Ads Just Removed Low Volume Search Terms
Whether you’re a local small business or a Fortune 500 corporation, Google is an important part of every company’s marketing mix. Google is the most used search engine, receiving over 5 billion search queries a day, and is reported to provide a high return on investment. However, Google recently … [Read more...] about Why It’s Important That Google Ads Just Removed Low Volume Search Terms
Google Guaranteed Badge: It Pays to Play for a Google Guarantee
Have you recently searched for a local service such as a contractor, lawyer, or a mover, and noticed the top search results were highlighted in green as “Google Verified”? Twitter, Instagram, and TikTok, and Yelp have been verifying profiles for awhile now, but now it’s Google’s turn with their … [Read more...] about Google Guaranteed Badge: It Pays to Play for a Google Guarantee
Why Every Business Should Look Forward to a Brand Refresh
Business owners are like a proud parent loving their child unconditionally. The branding and logo that their business was born with may have taken them far, but eventually, the brand messaging and design must grow and evolve with the times. So why then are so many business owners hesitant of … [Read more...] about Why Every Business Should Look Forward to a Brand Refresh
Chatbots vs Humans: How to Determine the Time & Place for a Tool Versus a Friendly Neighbor
Chatbot marketing is a tactic that allows you to always engage in customer service; even when you are personally away from your phone or computer. A chatbot is a computer application that is pre-programmed to respond to your visitors; when using the help of artificial intelligence, your chatbot can … [Read more...] about Chatbots vs Humans: How to Determine the Time & Place for a Tool Versus a Friendly Neighbor