Digital Analytics & Reporting
Measure what matters and create even better campaigns.
When you’re implementing new digital marketing strategies, you need to be able to track what works and what doesn’t. By working with a skilled digital marketing agency, you can easily get the data you need to make the right decisions for your business.
At Digital Neighbor – SEO Agency, we use industry-leading tools like Google Analytics, ahrefs, and more to monitor and track the effectiveness of your website, digital advertising, and SEO efforts. We make getting started with web analytics easy.
Take your business to the next level with our Digital Analytics services
Digital Analytics & Reporting Services
“Our company decided to partner up with Digital Neighbor to run some important projects regarding SEO on our website, specifically our blog, and the information and progress they were able to provide us with was incredible.”
Marketing Director
Monthly Reports
We create custom Google Analytics Dashboards for each of our clients so they can easily see the effects of their digital marketing efforts. By aggregating the data into a useful format, we make it easy to dive into the numbers.
Site & Ranking Monitoring
We keep track of changes to your site such as traffic fluctuations and measure how well your site ranks for particular keywords so that we can make adjustments to your SEO strategy as necessary.
Google Reporting Setup
Google makes it easy to track how people are finding you and what they do on your site. To make sure you are getting the numbers you need, we’ll install and configure Google Analytics, Google Tag Manager, and Google Search Console so you can track your traffic and make informed decisions.
Every strategy we create is
tailored to your brand and revenue goals
Free Strategy Session
Get the Most from Google Analytics in Tampa
Getting Google Analytics set up is more than just installing some code. You will want to take the time to configure things right, like getting event tracking enabled and correlated with your goals so you can easily measure what matters to you.
The metrics that are most relevant to your business will depend on your goals. Common metrics or key productivity indicators (KPIs) to track include page views, conversions, bounce rate, and more.
Monitor your dashboard for changes. Were there any unusual fluctuations? By checking your dashboard regularly, you can learn more about what works for your visitors and what doesn’t.
Having Google Analytics installed makes it easy to measure the effects of A/B testing. You can test the copy on your Google Ads, monitor the effectiveness of landing pages, and more. You can even do a full website audit.
Get A Personalized Strategy Session
Your Analytics Team
Digital marketing experts dedicated to growing your business online
Amy Cibulas
Digital Strategist
Amy specializes in sifting through the numbers to find data-driven solutions when crafting SEO & Digital strategies. Our team loves Amy’s obsessive attention to detail and tireless commitment to ensuring every client’s needs are met. Outside of Digital Neighbor, she’s an avid Nintendo fan and loves her cat, Sunny.
Dasha Andreyeva
Client Success Manager
Dasha is a bilingual graduate of the University of South Florida with a Bachelor of Science degree in Integrated Public Relations and Advertising. At Digital Neighbor, she discovered her passion for Local SEO and now focuses on ensuring our clients are found online. She enjoys travel, sport, music, and movies. While visiting different places around the world, she loves sharing her passion and educating herself on digital marketing.
Edward Lin
Paid Media Strategist
With tons of experience across all channels, Edward is a Strategist inthe paid advertising department at Digital Neighbor.
Frequently Asked Questions About Digital Analytics
"We’ve had an amazing experience working with Digital Neighbor for our SEO and digital marketing needs. The entire team has been fantastic."
Marketing & Practice Manager
What can Google Analytics tell me?
Google Analytics provides information about site visitors such as what device they’re using to browse your site, how long they stayed on your site, what they did on your site, and where they came from, among other variables. Partnered with your AdWords account, it can let you know whether your PPC campaign is working for you and where most of your traffic is coming from so you can better identify the best keywords for future campaigns.
Digital Neighbor depends on Google Analytics to identify whether a digital strategy is effective. By monitoring who is visiting your site and how they’re interacting with the given information, we can determine what’s working and what isn’t. That information allows us to make necessary changes to ensure you’re getting the best ROI possible.
At Digital Neighbor, we don’t throw out what works. We build on it. Our AI SEO strategies combine proven SEO fundamentals with innovative techniques tailored for generative engines, ensuring your brand appears prominently whether someone’s scrolling through Google or prompting ChatGPT.
What KPIs should I be tracking?
Your KPIs will vary depending on what it is you want to measure. Google Analytics is capable of measuring and tracking a variety of metrics, including the number of site visits, which pages are being visited the most, how many clicks or conversions your pages are getting, how long people are staying or your site, whether visitors are visiting your site because of an ad, what search terms people are using to find your site, and more.
How can Google Analytics make my site better?
Google Analytics won’t improve the functionality of your site or bring you increased traffic. Rather, it will provide you with data you can use to make your website better. Google Analytics can help you pinpoint what’s working on your website and what’s falling flat.
For example, let’s say you’re in the process of writing new content for some of your web pages and focusing on narrowing down which keywords are appropriate for your target audience. Tracking the success of the new pages versus those which haven’t been edited can provide valuable information regarding the effectiveness of the new content and keywords. Once a successful combination has been found, it can be rolled out sitewide knowing the ROI is worthwhile.
Let’s Talk About Analytics
From traffic to conversion, we’ll help you understand what’s working, what’s not, and where to optimize.
““Extremely professional - provided a great service and would recommend to anyone needing a Digital Marketing consultant.””
Program Manager, USF
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Latest Analytics Blog Posts
Want to learn more? We love sharing information with our neighbors! Check out these blog posts, and feel free to contact us if you have questions.
Wondering how to prep for Google Analytics 4? We answer the top 6 questions you were too scared to ask about the mandatory transition to GA4.
Tracking your marketing efforts is crucial. Here's why you need to be tracking everything when it comes to your marketing campaigns.
Google Analytics offers up a buffet of website metric data. But which metrics are key for improving your local SEO? Find out which metrics to focus on.