Digital Analytics & Reporting
Measure what matters and create even better campaigns.
When you’re implementing new digital marketing strategies, you need to be able to track what works and what doesn’t. By working with a skilled digital marketing agency, you can easily get the data you need to make the right decisions for your business.
At Digital Neighbor – SEO Agency, we use industry-leading tools like Google Analytics, ahrefs, and more to monitor and track the effectiveness of your website, digital advertising, and SEO efforts. We make getting started with web analytics easy.
Our Digital Analytics & Reporting Services
We create custom Google Analytics Dashboards for each of our clients so they can easily see the effects of their digital marketing efforts. By aggregating the data into a useful format, we make it easy to dive into the numbers.
Site & Ranking Monitoring
We keep track of changes to your site such as traffic fluctuations and measure how well your site ranks for particular keywords so that we can make adjustments to your SEO strategy as necessary.
Google Reporting Setup
Google makes it easy to track how people are finding you and what they do on your site. To make sure you are getting the numbers you need, we’ll install and configure Google Analytics, Google Tag Manager, and Google Search Console so you can track your traffic and make informed decisions.
Get the Most from Google Analytics in Tampa
At Digital Neighbor, we think tracking is the key to digital success. We’ve found that installing and monitoring Google Analytics is one of the best ways to gain insight into digital marketing efforts. After implementing a carefully researched strategy, you want to know whether it’s working and test various improvements so you can continue to reach more potential customers. With Google Analytics and your custom Digital Neighbor Dashboard, you can easily check on the effectiveness of your paid media campaigns, SEO efforts, newsletters, and more. Here are four things to keep in mind so you can extract the most value from Google Analytics.
Getting Google Analytics set up is more than just installing some code. You will want to take the time to configure things right, like getting event tracking enabled and correlated with your goals so you can easily measure what matters to you.
Know What to Measure
The metrics that are most relevant to your business will depend on your goals. Common metrics or key productivity indicators (KPIs) to track include page views, conversions, bounce rate, and more.
Check & Analyze Regularly
Monitor your dashboard for changes. Were there any unusual fluctuations? By checking your dashboard regularly, you can learn more about what works for your visitors and what doesn’t.
Having Google Analytics installed makes it easy to measure the effects of AB testing. You can test the copy on your Google Ads, monitor the effectiveness of landing pages, and more.
Your Digital Neighbor Team
Your Account Manager is your go-to person at Digital Neighbor. They’ll help you pinpoint your goals and provide you with regular reporting. Plus, they’ll give you recommendations based on your analytics so that you can maximize your digital presence.
Your SEO Specialist will install Google Analytics on your website to ensure that all the appropriate actions are being tracked. They’ll also monitor your website performance using other top-class tools.
Web Analytics Case Study
Thanks to our analytics, we were able to show how well our SEO strategy was working for a plastic surgery practice in Tampa. Our reporting showed a 306% increase in organic SEO traffic! Check it out for yourself.
Frequently Asked Questions About Google Analytics & Digital Reporting
What can Google Analytics tell me?
Google Analytics provides information about site visitors such as what device they’re using to browse your site, how long they stayed on your site, what they did on your site, and where they came from, among other variables. Partnered with your AdWords account, it can let you know whether your PPC campaign is working for you and where most of your traffic is coming from so you can better identify the best keywords for future campaigns.
Digital Neighbor depends on Google Analytics to identify whether a digital strategy is effective. By monitoring who is visiting your site and how they’re interacting with the given information, we can determine what’s working and what isn’t. That information allows us to make necessary changes to ensure you’re getting the best ROI possible.
What KPIs should I be tracking?
Your KPIs will vary depending on what it is you want to measure. Google Analytics is capable of measuring and tracking a variety of metrics, including the number of site visits, which pages are being visited the most, how many clicks or conversions your pages are getting, how long people are staying or your site, whether visitors are visiting your site because of an ad, what search terms people are using to find your site, and more.
How can Google Analytics make my site better?
Google Analytics won’t improve the functionality of your site or bring you increased traffic. Rather, it will provide you with data you can use to make your website better. Google Analytics can help you pinpoint what’s working on your website and what’s falling flat.
For example, let’s say you’re in the process of writing new content for some of your web pages and focusing on narrowing down which keywords are appropriate for your target audience. Tracking the success of the new pages versus those which haven’t been edited can provide valuable information regarding the effectiveness of the new content and keywords. Once a successful combination has been found, it can be rolled out sitewide knowing the ROI is worthwhile.