Your target demographic refers to the pool of people whom you want to buy your product or services. This is an important part of any marketing campaign as it lets you know the specific people to target. When you focus your resources on targeting a specific demographic instead of all the people you … [Read more...] about Bullseye Marketing: How to Pinpoint the Perfect PPC Target Demographic
Thinking of using social media to boost your company's exposure? You may want to think twice and plan carefully before leaping forward. Companies end up losing as much as $4.3 million in sales globally due to social media mistakes. A social media crisis is possible to avoid and prevent with a … [Read more...] about Why You Need Social Media Management – Learn From These Social Media Crisis!
The SEO industry is always in flux thanks to Google, Facebook, and other internet heavyweights. Investment in SEO has reached over $70 billion annually. And the growing sector shows no signs of slowing down in the future. While SEO was previously viewed with suspicion by many marketers, it's now … [Read more...] about 3 Ways to Get Your Business Ready for the Future of SEO
Are you thinking of making your own website to boost your business? Making your own website has never been easier these days thanks to the help of online tools such as WordPress, one of the best DIY websites out there. And with enough practice, you can become proficient in making any kind of … [Read more...] about 7 Risks of DIY Websites and How to Avoid Disaster
Organic traffic or paid traffic, SEO vs PPC, the never-ending debate between which is better than the other. Ok, it's possible there is no great debate and instead, people just don't realize the two don't have to be mutually exclusive of one another. The truth is many people regard SEO … [Read more...] about How do SEO and PPC Work Together?
Local businesses need something more specific than regular SEO – they need local SEO. This allows them to target the right location and people. These are those who are more likely to get their product by visiting the store or by buying on their website. If the business doesn't extend to other … [Read more...] about Website Metrics: Which Google Analytics Metrics are Key for Local SEO?
Why should you invest in long-form content? You should use longer content if you want to increase website engagement. Long form content generates twice the engagement time of short form content. You should also invest in long-form copy if you want to boost your SEO and branding strategies. In-depth … [Read more...] about The 2,000-Word Long Form Content Guide for SEO and Branding
It’s not very often that a digital marketing conference rolls into Tampa Bay, and so the Digital Neighbor team was eager to get in on the action at the 2019 Digital Summit. Yes, I just used the word “digital” three times in one sentence, and I can’t guarantee it won’t happen again. If you … [Read more...] about Digital Summit Tampa: The Most Important Takeaway For Marketers
Sources predict that the U.S. SEO industry will be worth about $80 billion by 2020. SEO efforts are increasingly becoming difficult and expensive as new strategies emerge, and keywords become more competitive. Companies are willing to spend thousands of dollars every month to grow or maintain their … [Read more...] about Don’t Be a Victim: How to Protect Yourself From Negative SEO Attacks