How well you optimize your website for the search engines greatly influences the amount of revenue you generate for your business. In the same breath, it is crucial to note that Search Engine Optimization (SEO) is not a one-time indulgence. Once you succeed in attracting traffic using your SEO Strategy, you need to keep maintain it, otherwise you’ll end up losing the top rankings. While some people find it intimidating, personal branding is an easy and worthwhile adventure, especially when the right SEO strategies are implemented.
Using Personal Branding to Remain in Top Search Results
Connect with top influencers and arm them with a mastery of content
Connecting with top influencers is key when it comes to search engine optimization. An influencer is a person who people trust and listen to on social media channels such as Facebook, Twitter and LinkedIn. Utilize these influencers to create a platform that will enable you to extend your reach, with a wide-spread of content, on social media. But first, you must equip your influencers with a perfect mastery of the subject-matter so that he or she can answer any question about your website authoritatively.
Create a content-marketing strategy
A good content-marketing strategy is important for your website’s reputation. Pay close attention to your top keywords and incorporate them in your blog posts, white papers, research reports and videos. The keywords you use in your meta titles, descriptions, headings and content body will determine how well your website ranks in Google, Yahoo and Bing. Additionally, persistence in creating fresh, appealing content regularly is healthy and vital if you want to get quality rankings.
Use a schema markup
Schema Markup is code that is place on a website that assists various search engines to provide useful and interesting information to the end-users (your visitors). This code also helps search engines, such as Bing, Google and Yahoo, perceive the meaning of your content to provide users with the best search results available. Implementing Schema markup on your website will:
- Enhance rich snippets (image shown below)
- Attract more website traffic
- Improve overall click-through rates
- Enhance your blog and guest posting content so that your author image gain visibility in the search results – also makes way for performance tracking of every single piece of content.
- Gives you better ranking potential in the SERPs
Did we say performance tracking? YES, we did! Performance tracking is great, especially if you want to determine what specific content is likely to bring more website visitors your way.
Design your snippet
Your snippet (Meta description) design creates a desirable first impression. To be relevant in your locality, don’t hesitate to include city or town in the snippet. Additionally, ensure the keywords are pertinent to your personal brand and skills, while ensuring that your meta description reads well. If you’re hoping to test your structured data first, then consider using Google’s Structured Data Testing Tool.
Turn your profiles into masterpieces
When it comes to personal branding, your profile stands out only if you create a masterpiece out of it. Establish a set of unique identity standards that identifies your brand and products. Explain more about yourself in the “About Me” section. Include your name in the URL, link every profile to this section, use “rel=me” tag to link to your Google + profile, and ensure your profile page is separate. Incorporate your top keywords naturally and incorporate your unique writing style and personality.
Advantages of Using Personal Branding to Propel Your SEO Strategy
Using personal branding within your SEO strategy is extremely advantageous. Here are a few of its many advantages:
- Personal brands are easy to create. You just need to post meaningful content regularly and engage with new users frequently.
- Personal brands can be used to segment the audience. Each personal brand account can be used to identify with a specific audience.
- It’s easy to reach a wider audience using personal brands.
- Specific authorship gives your content more appeal.
In a nutshell, personal branding could be what your company needs to regain and maintain relevance in the market. As simple as it sounds, you just need to pull a few strings to incorporate personal branding in your SEO strategy to make it worthwhile. With an invaluable SEO strategy that includes good social media profiles, top influencer connections, regular quality content, and a detailed Meta description, your can easily utilize your personal branding efforts to propel your SEO strategy to produce your desired results.