Our Pay Per Click Advertising Services
Pay Per Click / PPC Audit
A full PPC audit can uncover underlying issues and opportunities for improvement in your advertising account. An audit may include evaluating ad copy, display settings, ad groups, performance metrics, and landing page optimization. Our PPC management team can then change and improve upon your existing PPC campaign for better, more cost-efficient results.
Pay Per Click / PPC Strategy
Digital Neighbor has extensive experience with Pay Per Click (PPC) management for both local and national businesses. Depending on the client and type of campaign, paid search marketing (PPC) is very effective in ensuring that your brand will be seen quickly for highly competitive search terms. However, to achieve success a focused strategy is necessary. The benefits of a well-developed PPC strategy include:
- Fastest way to guarantee a position on the search engine results page
- Ability to target keyword phrases not directly on your site
- No changes have to be made to your existing site to gain traffic
- A great return on your ad spend through optimization of the entire conversion path
Pay Per Click / PPC Management
It is often necessary to hire someone for PPC management. A professional PPC manager will be able to evaluate your PPC campaign on a day-to-day basis and adjust targeted keywords, landing pages, ad copy and more to create an effective PPC campaign. Precise pay-per-click management services management increases your site’s visibility and traffic.
Visual ads are a great way to grab a person’s attention online.
Retargeting, also called remarketing ads, is used to present highly relevant, targeted ads based on a user’s browser history. Retargeting uses information taken from cookies on a user’s browser to display ads that cater to their previous purchases or search history. If a user has previously visited your site, a cookie is placed in their browser that identifies them as a visitor. Your ads will appear more frequently as they search the web in the hopes they will revisit your site.