Websites aren’t a luxury—they’re a necessity. They tell the world about your company, which means great web design is now a business must-have.
Your website is your company’s digital home. When you invite customers to visit, you want them to be able to easily find the information they’re looking for and to learn about what makes your company so great. You want them to feel comfortable and to stick around—and then to either give you a call, set up an appointment, or purchase an item.
Modern consumers expect to be able to find the information they want at the push of a button. With the ubiquitousness of mobile computing, companies face a new challenge. They must design websites that look good on a variety of screens, load quickly, and present their company in the right way.
A Website Design Company That Cares
With a team of professionals taking care of every aspect from UX (user experience) to copywriting and SEO, your web presence is in good hands at Digital Neighbor. We are your Neighbor in the Digital World and will do everything to see you succeed.
We have designed and developed sites for all types of clients, from restaurants and car dealerships to government entities and e-commerce stores. However, as different as each client might be, there is always one aspect that we do the same – design a site that fits the business’s uniqueness and needs. By making that part of our laser focus, we have found that we always create a happy customer on the other end.
What Makes a Website Stand Out?
You’ve most likely visited hundreds of websites and will visit hundreds to thousands more in your lifetime. While some may stand out because of their style, others stick out because they fail to meet your needs. Some likely offered gorgeous graphics, while others focused on information and took a more barebones approach to design.
So what exactly makes for a good website? Well, there’s no one specific way to make a great site, however, there are some very important components that any great website must feature.
Mobile Responsive Design
A good website must respond to the type of screen it’s being viewed on. Designers and developers can no longer make a site with only desktop users in mind. In fact, most companies find that most of their views come from mobile devices. In order for your website to meet people where they are, it must feature mobile responsive design.
User experience is a major component of a good website. Web users expect to be able to find the information they want quickly. By clearly demarcating pages and making your website easy to navigate, you can be sure to provide a positive user experience that allows potential clients to surf your site smoothly.
Websites are no longer just about giving out your contact information and some details about your services. To stay relevant, companies must go above and beyond by creating informative content and presenting it in their target audiences preferred method.
In addition to clear and exciting information about your services, unique content is a must-have. Blog posts and ebooks have become part of delivering exceptional customer experience. By offering free information that is useful to potential customers and clients, you establish a level of trust and authority and increase the likelihood of repeat visitors.
Your website is a great place to define who your company is and what you stand for. The way you engage your customers and your commitment to their satisfaction with your services or products really come out in your brand voice. The words you use on your site and how you arrange them offer website guests a glimpse into your company.
Search Engine Optimization
Search engine optimization, or SEO, is all about ensuring your site gets seen by the right people. Unless visitors already know your URL, most views you’ll receive will originate from search engine results. Optimizing your site with the components search engine algorithms seek can get you placed higher up on organic searches for particular keywords.
SEO is constantly evolving as search engines change their algorithms in order to provide better, more accurate results. Staying on top of it can be difficult, but by starting with an SEO-friendly site, it can be easier to make any changes later on.
Facebook, Twitter, Pinterest, Instagram… Chances are, your company has an account on one or more social media site. In order to maximize your social media presence, however, it is necessary to integrate them into your website. Not only should website visitors be able to quickly like you on Facebook or follow you on Twitter, but they should also be able to share the amazing content from your blog, too.
Aspects that go into our Web Design:
- UI (User Interface) – Make it look great
- UX (User Experience) – Make it useful for all users
- SEO (Search Engine Optimization) – Make sure it is easily found on Search Engines, like as Google and Bing
- Quality Copywriting – Website content that engages the user and expresses your company’s character
- Security – Making sure your business is safe online
- Responsive Design – Whether someone is using a large desktop monitor, a tablet, or a smartphone, your site will look great
- Support after launch – We make sure that if something is acting funny we will fix it
Comprehensive Web Design Service
A website is only as good as the content it houses. That’s why we offer a comprehensive service to Tampa companies. We know a great website is more than just a digital business card—and we want to help your company excel in the digital space. Not only does Digital Neighbor focus on elegant design that showcases your brand’s personality, but we also provide copywriting and SEO services to ensure your site draws the right traffic.
A static website, no matter how beautifully designed, will eventually be overlooked by search engines who are looking for fresh, unique content and particular keywords.
To make sure your company gets the most from its website, we utilize different analytics to determine the appropriate keywords for your niche. With this information, we customize an SEO strategy and create unique content to not only attract your target audience but to also provide them with useful blog posts and web content.
In addition, a website must load quickly. Studies show that if a website takes more than two seconds to load, people are more likely to just close the window and move on to something else. By optimizing a website with high-quality images and content that loads quickly, we can ensure your audience sticks around to learn more about the amazing things your business has to offer.
At Digital Neighbor, we believe that creating and maintaining a web presence is an ongoing process that requires capturing the essence of your company and distilling it into a multi-page website that provides the best experience possible for potential clients or customers. We understand that you are the authority on your business, so we work with you to provide the information you’d like to share in the best manner possible.
We pride ourselves on creating sites that fit our Tampa client’s unique brand. We’ve had the pleasure of working with a variety of businesses, from restaurants and car dealerships to law firms and e-commerce stores, and we look forward to helping you craft a web presence that highlights the benefits of your company. If you’re ready to create a new site or give a facelift to your old site, contact Digital Neighbor today.
Web Design For Any Budget
Digital Neighbor is proud to offer different options and price points of website design to our clients. If you’re looking for something on a budget, or a multi-layer, custom-built, traffic generating machine, we have the right option for you. Call or email us today and we’ll get a custom proposal started right away.