Digital Strategy

Chatbot marketing is a tactic that allows you to always engage in customer service; even when you are personally away from your phone or computer. A chatbot is a computer application that is pre-programmed to respond to your visitors; when using the help of artificial intelligence, your chatbot can … [Read more...] about Chatbots vs Humans: How to Determine the Time & Place for a Tool Versus a Friendly Neighbor

Come and gone is another year of MozCon, the yearly SEO spectacular from the geniuses over at Moz.com. This year was the first virtual MozCon, which allowed team members here at Digital Neighbor in Tampa to attend two days of mind-blowing presentations and inspiring networking events. We asked … [Read more...] about MozCon Virtual 2020: What We Learned

Do you remember the last time you were about to try out a local business for the first time? How did you learn about that business? If it wasn’t recommended to you already from word of mouth, you probably went online to search and glance at their reviews before you invested in visiting or purchasing … [Read more...] about Why Reviews are So Important to Your Business (Plus a Hidden Tip You Probably Didn’t Know)

Over the previous 20 years of digital marketing evolution, one standout phrase has continued to stay relevant and move brands forward. That well-known motto is: “content is king.” If you talk to any big-ticket agency, they’ll pitch you on more content, content, and content. Here at Digital … [Read more...] about How to Identify Engaging Content Topics

With 2.27 billion monthly active users on Facebook and 40,000 searches happening every second on Google, there are plenty of opportunities to get your business in front of potential clients. Digital advertising can be a confusing world, and if you're pitting Facebook vs Google, this is an intense … [Read more...] about Facebook vs Google: Which Should You Advertise On?

Advancement in technology over the years has had a big impact on the way businesses market themselves to their customers. If you haven't yet given some thought to your marketing strategy for 2019, it's not too late to do so. One way to grow your business is to have a good performance based … [Read more...] about 7 Performance Based Marketing Strategies to Boost Your Success in 2019

When polled, 84% of millennials don't trust traditional advertising Content marketing is a strategy adopted by businesses to gain and retain customers. With content marketing, the business provides news and information that may be relevant to their customers. When done right, the customers return … [Read more...] about How to Write More Actionable Blog Content

Your headline may be the most important thing you write. That's a hard pill for some writers to swallow. When a headline is anywhere from 5-15 words, but an article or blog itself can be upwards of 2,000 words or more, it seems a little backward. But the headline is arguably one of the most … [Read more...] about The 7 Steps to a Highly Clickable Headline

Many marketing organizations recommend a marketing focus on customer-centric content and delivery. This style of marketing has a high conversion rate. Instead of interruptive marketing that reaches out to prospective customers, inbound marketing is about building up content that can help … [Read more...] about Blog Guidelines: 7 Tips for Writing a Good Sharable Post