With 2.27 billion monthly active users on Facebook and 40,000 searches happening every second on Google, there are plenty of opportunities to get your business in front of potential clients. Digital advertising can be a confusing world, and if you're pitting Facebook vs Google, this is an intense … [Read more...] about Facebook vs Google: Which Should You Advertise On?
Welcome to the modern Digital Era, in which the Internet is a part of everyone's daily life. It's hard to find an individual or a business that isn't connected to the digital world in some way. The good news is that businesses just like yours have learned to profit from this emerging online … [Read more...] about The Importance of Managing Your Social Media
Are you trying your hand at local SEO? Do you want people in your area to find you more? Local SEO is a fool-proof method for someone to find you in your geolocation. It helps make your business stronger and can bring in the right people. If you want to hire an SEO expert, the smart way to do it … [Read more...] about Your Friendly, Neighborhood SEO Expert: Why You Should Hire a Local SEO Company
Your target demographic refers to the pool of people whom you want to buy your product or services. This is an important part of any marketing campaign as it lets you know the specific people to target. When you focus your resources on targeting a specific demographic instead of all the people you … [Read more...] about Bullseye Marketing: How to Pinpoint the Perfect PPC Target Demographic
Thinking of using social media to boost your company's exposure? You may want to think twice and plan carefully before leaping forward. Companies end up losing as much as $4.3 million in sales globally due to social media mistakes. A social media crisis is possible to avoid and prevent with a … [Read more...] about Why You Need Social Media Management – Learn From These Social Media Crisis!
The SEO industry is always in flux thanks to Google, Facebook, and other internet heavyweights. Investment in SEO has reached over $70 billion annually. And the growing sector shows no signs of slowing down in the future. While SEO was previously viewed with suspicion by many marketers, it's now … [Read more...] about 3 Ways to Get Your Business Ready for the Future of SEO
Are you thinking of making your own website to boost your business? Making your own website has never been easier these days thanks to the help of online tools such as WordPress, one of the best DIY websites out there. And with enough practice, you can become proficient in making any kind of … [Read more...] about 7 Risks of DIY Websites and How to Avoid Disaster
Organic traffic or paid traffic, SEO vs PPC, the never-ending debate between which is better than the other. Ok, it's possible there is no great debate and instead, people just don't realize the two don't have to be mutually exclusive of one another. The truth is many people regard SEO … [Read more...] about How do SEO and PPC Work Together?
Local businesses need something more specific than regular SEO – they need local SEO. This allows them to target the right location and people. These are those who are more likely to get their product by visiting the store or by buying on their website. If the business doesn't extend to other … [Read more...] about Website Metrics: Which Google Analytics Metrics are Key for Local SEO?