Come and gone is another year of MozCon, the yearly SEO spectacular from the geniuses over at Moz.com. This year was the first virtual MozCon, which allowed team members here at Digital Neighbor in Tampa to attend two days of mind-blowing presentations and inspiring networking events. We asked … [Read more...] about MozCon Virtual 2020: What We Learned
Why Reviews are So Important to Your Business (Plus a Hidden Tip You Probably Didn’t Know)
Do you remember the last time you were about to try out a local business for the first time? How did you learn about that business? If it wasn’t recommended to you already from word of mouth, you probably went online to search and glance at their reviews before you invested in visiting or purchasing … [Read more...] about Why Reviews are So Important to Your Business (Plus a Hidden Tip You Probably Didn’t Know)
Top 3 Mistakes Businesses Make On Google
Congratulations! You’ve launched your business website and you’re ready to shine on search. A digital home base sets up your search engine optimization (SEO) to help drive traffic to your business online. Just by creating a business website, you’d expect to be recognized as a business on Google, … [Read more...] about Top 3 Mistakes Businesses Make On Google
How to Identify Engaging Content Topics
Over the previous 20 years of digital marketing evolution, one standout phrase has continued to stay relevant and move brands forward. That well-known motto is: “content is king.” If you talk to any big-ticket agency, they’ll pitch you on more content, content, and content. Here at Digital … [Read more...] about How to Identify Engaging Content Topics
Best Local SEO Practices for Multi-Location Businesses
You've worked incredibly hard to be able to open up multiple locations for your business. Now, you want to know that your current local SEO strategy helps each location's web presence to be as strong and visible as possible. The last thing you want is for your second and third locations to get lost … [Read more...] about Best Local SEO Practices for Multi-Location Businesses
The 3 Most Important Small Business Branding Tips
Small business owners hear it a lot: the importance of building a brand. But what does that really mean? What do you need to build a brand? And why’s it important? It’s true that a “brand” is a bit of a nebulous concept. So to help clarify the subject and give you concrete steps to take, we’ve … [Read more...] about The 3 Most Important Small Business Branding Tips
A Solid Foundation: 8 of Today’s Best CMS Platforms for Web Design (And Why)
Did you know that there are about 2 billion websites in the world? Yes, the competition is tighter than ever. Your business won't succeed unless you launch your site strong. A key step towards this goal is to use a reliable Content Management System (CMS). The best CMS platforms make it easier to … [Read more...] about A Solid Foundation: 8 of Today’s Best CMS Platforms for Web Design (And Why)
How Do Multi-Location Businesses Dominate Local Search?
Do you have a thriving local business around your area? Trying to create a more extensive service area is hard. The answer to it is to have different locations for your business. 86% of people look for companies on Google Maps. Local SEO is the name of the game for brick and mortar … [Read more...] about How Do Multi-Location Businesses Dominate Local Search?
Here’s Why You Should Be Tracking Your Marketing Efforts
Have you ever wondered if your business is earning enough? Are you scaling at an optimal rate? If you're not growing at the rate you'd like, it may be time to take a second to reevaluate your marketing efforts. Some marketers are very resilient and can easily adapt to the importance of what they … [Read more...] about Here’s Why You Should Be Tracking Your Marketing Efforts