Organic traffic or paid traffic, SEO vs PPC, the never-ending debate between which is better than the other. Ok, it's possible there is no great debate and instead, people just don't realize the two don't have to be mutually exclusive of one another. The truth is many people regard SEO … [Read more...] about How do SEO and PPC Work Together?
Website Metrics: Which Google Analytics Metrics are Key for Local SEO?
Local businesses need something more specific than regular SEO – they need local SEO. This allows them to target the right location and people. These are those who are more likely to get their product by visiting the store or by buying on their website. If the business doesn't extend to other … [Read more...] about Website Metrics: Which Google Analytics Metrics are Key for Local SEO?
The 2,000-Word Long Form Content Guide for SEO and Branding
Why should you invest in long-form content? You should use longer content if you want to increase website engagement. Long form content generates twice the engagement time of short form content. You should also invest in long-form copy if you want to boost your SEO and branding strategies. In-depth … [Read more...] about The 2,000-Word Long Form Content Guide for SEO and Branding
Digital Summit Tampa: The Most Important Takeaway For Marketers
It’s not very often that a digital marketing conference rolls into Tampa Bay, and so the Digital Neighbor team was eager to get in on the action at the 2019 Digital Summit. Yes, I just used the word “digital” three times in one sentence, and I can’t guarantee it won’t happen again. If you … [Read more...] about Digital Summit Tampa: The Most Important Takeaway For Marketers
Don’t Be a Victim: How to Protect Yourself From Negative SEO Attacks
Sources predict that the U.S. SEO industry will be worth about $80 billion by 2020. SEO efforts are increasingly becoming difficult and expensive as new strategies emerge, and keywords become more competitive. Companies are willing to spend thousands of dollars every month to grow or maintain their … [Read more...] about Don’t Be a Victim: How to Protect Yourself From Negative SEO Attacks
12 Tips for Boosting Your Local SEO
Local SEO can be a challenge. The world wide web isn't getting any smaller. In fact, the internet has exploded--in both users and content--over the past few years. All that growth makes SEO tough for websites trying to reach a local audience and beyond. If you're trying to reach a broader … [Read more...] about 12 Tips for Boosting Your Local SEO
How to Manage Your PPC Campaign Like A Pro
Running a successful digital marketing campaign in Tampa, FL does not need to be an uphill battle. A great way to begin harnessing the power of online advertising is to run a pay-per-click (PPC) campaign. Big and small companies alike should understand the massive source of revenue provided by PPC … [Read more...] about How to Manage Your PPC Campaign Like A Pro
Why You Should Outsource Your Business’ SEO Needs
https://www.youtube.com/watch?v=FkTUQzqYMEw Are you ready to launch a successful Search Engine Optimization (SEO) campaign? SEO helps every business owner take advantage of the billions of Google searches performed every day. The right campaign can draw more organic traffic to your website. More … [Read more...] about Why You Should Outsource Your Business’ SEO Needs
7 Performance Based Marketing Strategies to Boost Your Success in 2019
Advancement in technology over the years has had a big impact on the way businesses market themselves to their customers. If you haven't yet given some thought to your marketing strategy for 2019, it's not too late to do so. One way to grow your business is to have a good performance based … [Read more...] about 7 Performance Based Marketing Strategies to Boost Your Success in 2019