But first, some other highlights.
Starting with conference swag.


And the big takeaway is…
I didn’t know what to expect when I walked into Veronica Romney’s presentation, titled “Be the Guide, NOT the Hero of your Customer’s Story”, but I certainly didn’t expect it to wind up being my favorite presentation of the day. Here’s why. As marketers, we get bombarded with tips for success. Our success. It’s only human to want to succeed and be the best of the best, but at the end of the day, we’re not the protagonists of our story. Our clients are. That was the theme of Romney’s presentation, and the absolute biggest takeaway for any agency, no matter how large or small. We are not the heroes of the customer journey. We’re guides! We’re the Yoda to our Lukes, the Rocky to our Creeds, the Dumbledore to our Harry Potters – you get the picture.