Search Engine Optimization

Do you ever wonder how Google decides what websites to show when someone performs a search? Google’s algorithm looks at both page content and hidden technical elements to determine what sites are relevant. By optimizing your site for Google and other search engines, we can help increase your rankings and your chances of being seen by potential customers.

At Digital Neighbor, we make data-driven decisions to help you rank, establish your brand as an online authority, and improve your website for visitors through our search engine optimization (SEO) services.

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Our SEO Services

Audits & Technical Fixes

With our cutting-edge technical SEO audits, we can see exactly where and how your site can be better. We run thorough site audits to identify errors and find opportunities for growth. Then, we use that data to inform strategies and decision-making.

Content Strategy & Creation

We conduct keyword research to identify traffic-driving keywords. We use this research to write blog articles, update existing pages on your site, create emails, newsletters, and more.

In-Depth Reporting

Each month, you’ll receive a customized reporting dashboard that covers metrics we track, keyword ranking changes, and more. (You’re also welcome to contact us whenever you have a question—we’re always happy to help!)

Our 5 Phases of SEO

Digital Neighbor has helped hundreds of websites get more visibility in search engines by following our evergreen framework. We call it the 5 Phases of SEO.

Phase One – Strategy SEO

We sit down with you and listen to your needs. We learn everything we can about your digital goals. From there, we research and develop an actionable strategy and timeline based on meeting your objectives.

Phase Two – Foundation SEO

We make your current website better. Through keyword research, site audits, and on-page optimizations, we analyze your site to find opportunities for improvement. And don’t worry—we always ask for your approval before we make any site changes.

Phase Three – Content SEO

We create a robust content creation strategy—and follow through with it. Content is key to any good SEO strategy. During our research, we identify what your audience is searching for and create blogs, site content, newsletters, and more to meet their needs and establish you as an online authority.

Phase Four – Promotional SEO

We get your name out there. Through link acquisition and reputation management, we spread your name across the web to industry leaders, respond to reviews, get your business on Google Maps—and so much more.

Phase Five – Evaluate

We track the numbers to make sure our work is actually working. Our team monitors different metrics to make sure your site is doing well on search engines. This helps us build a data-driven campaign that addresses weaknesses and adapts to changing industry trends.

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Your SEO Team

Ashley Essman

Account Manager

Your main point of contact here at Digital Neighbor. Your SEO account manager will work directly with you to ensure your needs and goals are being met.

Amy Cibulas

SEO Strategist

Your SEO strategist will use data and research to make plans for growth and strengthen your online presence. Your strategist will make the whole picture—content, technical SEO, and analytics—come to life.

Elliott Larsen

Technical SEO Specialist

Your technical SEO specialist will work behind the scenes to perform audits, identify errors, and implement fixes on the backend of your site.

Search Engine Optimization Case Study

decks and docks case study
How We Scored Our Client 658% More Web Traffic

Through a long-term SEO plan, we grew our client’s web traffic to establish them as an online leader in the marine building supply industry.

Read about how our robust search engine optimization plan improved their rankings, brought in new leads, and made them a household name.

Frequently Asked Questions About SEO

Why does SEO matter?

Search Engine Optimization (SEO) is no longer just a digital market option. It’s a necessity. With billions of websites online, SEO can help you drive free, targeted traffic to your site. There is always a lot of buzz and questions for our Tampa SEO Agency around this topic. Especially around timing. As optimization for search engines is an ongoing process the time investment for an organic search campaign to produce a measurable result depends on several factors.

How long does SEO take to work?

The quickness of a large ROI all depends on the factors mentioned above. On average, the majority of Search Engine Optimization efforts take from 3 to 6 to 12 months to produce a substantial return on your investment. Again, the exact timeframe will depend on the factors listed above.

What are backlinks? What is link building?

This consists primarily of links and backlinks. A “backlink” is when another website links to yours. A link tells Google that your site is important and links are still the #1 ranking factor in Google. For competitive niches like legal, it’s important to acquire high quality and high authority links from relevant websites (i.e. websites about the law, not food)

What does “backend” SEO work mean?

Technical SEO. This includes proper coding of the website to Google’s standards, XML site maps, robots.txt, speed optimizations, etc.

What is content and why does it matter for SEO?

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Let’s Talk About SEO

Contact us today to learn more about how we at Digital Neighbor can help your business with search engine optimization. Chat with us over the phone, over a coffee, or over the internet, and learn more about our SEO services.

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Latest SEO Blog Posts

Want to learn more? We love sharing information with our neighbors! Check out these blog posts and feel free to contact us if you have questions.