Digital Neighbor » Taking Digital Further For You

You’d think that providing a service or product that people want would be enough to make your website popular, but unfortunately, that’s not quite how it works. With billions of sites on the web, it can take a lot to make yours stand out. By offering value to your target customer’s life and providing a user-friendly digital experience, you can begin to increase your traffic and convert leads.

Our responsive websites convert visits into action. Specifically designed to target “ready to buy” customers, our sites clearly describe your services or products and how best to reach you. By making it easy for potential customers and clients, we’re able to convert website visits into calls and emails. The only thing left for you to do is close the sale and provide excellent customer service.

Search engines aim to present users with the most relevant results. To do this, they focus on user intent. Google, for example, is constantly adapting, evolving, and innovating so it can best serve its users. When provided with a query, they look at which device you are on, where you’re from, your previous search history, and more, all to determine which results they should show.

If you’re walking down Howard Ave. in Tampa and search for “Restaurant in Soho” on your phone, your results will be completely different than if you search for the same term at home on your desktop computer. Why? Because your intent is different depending on where you are, what time of day it is, etc.

So what does this mean for SEO? Better results for the user. But don’t worry. If you’re doing a good job and following SEO best practices, this shouldn’t affect your site. Keep providing value to your visitors and you’ll see the results.

Where your business should focus its energy depends on your target demographic. By learning how your potential customers or clients access the web, what browsers they use, and what they do when they’re online, you can better determine how to reach them. This is part of what a digital strategy determines.

That said, Google should always be on your list. They currently dominate the search engine game. Depending on how your target audience browses the web, other engines like Bing and Yahoo! may make sense as well. For example, a target demographic that enjoys using Internet Explorer may best be reached through Bing.

Traffic does affect search ranking—but only a little. There are more than 200 different SEO ranking factors and search engines are constantly fine-tuning their algorithms. Because of this, traffic has only a small impact. Unless you receive hundreds of thousands of visits a day, it’s unlikely your ranking will spike because of traffic alone.

While traffic is generally good, there are a couple reasons you shouldn’t focus on it too much:

• Growing traffic doesn’t necessarily mean increasing sales. If your goal is to grow your business, you must increase the right type of traffic or convert more visitors.
• Quality traffic is more important than quantity. Blindly gaining too much traffic from random sources actually hurts your rankings. This is because low-quality traffic will signal to Google that your website isn’t worth ranking.

Digital Neighbor always suggests to create a quality experience for your target customers and traffic you need to grow will come.

Yes! Just like Tampa itself, digital marketing in Tampa is unique and requires a custom approach. All cities have their own styles and personalities and digital marketing must be able to engage with and cater to that style.