PPC

Whether you’re a local small business or a Fortune 500 corporation, Google is an important part of every company’s marketing mix. Google is the most used search engine, receiving over 5 billion search queries a day, and is reported to provide a high return on investment. However, Google recently … [Read more...] about Why It’s Important That Google Ads Just Removed Low Volume Search Terms

Your target demographic refers to the pool of people whom you want to buy your product or services. This is an important part of any marketing campaign as it lets you know the specific people to target. When you focus your resources on targeting a specific demographic instead of all the people you … [Read more...] about Bullseye Marketing: How to Pinpoint the Perfect PPC Target Demographic

Running a successful digital marketing campaign in Tampa, FL does not need to be an uphill battle. A great way to begin harnessing the power of online advertising is to run a pay-per-click (PPC) campaign. Big and small companies alike should understand the massive source of revenue provided by PPC … [Read more...] about How to Manage Your PPC Campaign Like A Pro

Organic traffic isn't the only way to improve conversions. It's becoming increasingly difficult to compete for organic ranking with larger industry and local leaders. If you can't crack the first page, mainly the top three, then you're not getting much organic search traffic. Fortunately, you've … [Read more...] about How to Find Buyers: The Ultimate PPC Cheat Sheet

Pay-per-click (PPC) can be one of the fastest ways to grow a business. But if you don't know what you're doing it can also be one of the fastest ways to lose a lot of money. With the help of some tried and tested tips, though, you should be able to create a winning PPC campaign. Keep reading and … [Read more...] about 5 Pay-Per-Click Hacks From a Tampa PPC Expert

When the Google AdWords platform came out back in 2000, it only had a total of 350 customers. Now, numerous businesses use it to boost their clicks and conversions. But few of these companies make a list of negative words even if it plays an important role in maximizing their AdWords campaign … [Read more...] about Keyword Planning: Creating Your List of Negative Words

As a business owner, you know the importance of using the right marketing campaigns to bring in new customers. Generating leads is one of the biggest challenges businesses big and small face every day. Have you heard about PPC campaigns? You might've tried these campaigns in the past to bring … [Read more...] about 7 Ways to Rock PPC Lead Generation

Did you know small businesses can have just as much online presence as big companies? The online space does not care about the number of staff or amount of brick and mortar locations you have. Instead, it is a playing field to put your product right in front of potential users. Although it can … [Read more...] about Understanding the Benefits of PPC Management