Getting more clients from SEO
Organic traffic is a crucial driver for sales. Relevant web traffic can help introduce new people to your brand. Search Engine Optimization aims to increase web traffic by ensuring that a site shows up in results for appropriate queries. By optimizing a site and continuing to showcase expertise, authority, and trustworthiness (Google’s EAT factors), you can climb up the search rankings and score more clicks.
Situation
Our client’s website wasn’t drawing the traffic that it should. They wanted to increase their site visitors and chose to use a multi-faceted approach that included SEO and PPC.
Solution
To get to the bottom of the poor site performance we started with a website audit.
Our audit was able to pinpoint opportunities for improving both on-site issues like missing meta data and insufficient keyword use.
We also began investigating appropriate keywords to bid on for PPC.
Because our client had two target audiences—contractors and DIYers—we made sure to create campaigns for each of those audiences to ensure that the most relevant ads always appeared for our terms.
658% more traffic
Our efforts helped increase our client’s organic traffic by 658% over 18 months!
Every quarter, we challenged ourselves to continue reassessing our strategy in order to spy additional opportunities for growth. We created additional content, including pages and blog posts, to capture more keywords, which led to more traffic. Now, our client’s website serves as a resource for both of its target audiences. We also instituted a quarterly newsletter to maintain audience engagement.
We continue to reassess our strategy regularly to spot more areas of opportunity and to continue helping them drive their explosive growth!
