Even if business is not as usual during the COVID-19 pandemic, companies still need to communicate their value and services to stay in business. The good news is that the new normal offers a unique opportunity for brands, businesses, and communities to connect as humans. People need connection now … [Read more...] about Smart and Safe Marketing Ideas During COVID-19
How Businesses Can Overcome COVID-19
On New Year’s Eve 2019, the '20s sounded like a promising new chapter, and we all planned to start with 2020 vision and clarity. When the COVID-19 virus came along—and impacted all of our lives and careers. While many businesses were forced to close temporarily or permanently, not everyone was … [Read more...] about How Businesses Can Overcome COVID-19
Why It’s Important That Google Ads Just Removed Low Volume Search Terms
Whether you’re a local small business or a Fortune 500 corporation, Google is an important part of every company’s marketing mix. Google is the most used search engine, receiving over 5 billion search queries a day, and is reported to provide a high return on investment. However, Google recently … [Read more...] about Why It’s Important That Google Ads Just Removed Low Volume Search Terms
Google Guaranteed Badge: It Pays to Play for a Google Guarantee
Have you recently searched for a local service such as a contractor, lawyer, or a mover, and noticed the top search results were highlighted in green as “Google Verified”? Twitter, Instagram, and TikTok, and Yelp have been verifying profiles for awhile now, but now it’s Google’s turn with their … [Read more...] about Google Guaranteed Badge: It Pays to Play for a Google Guarantee
Why Every Business Should Look Forward to a Brand Refresh
Business owners are like a proud parent loving their child unconditionally. The branding and logo that their business was born with may have taken them far, but eventually, the brand messaging and design must grow and evolve with the times. So why then are so many business owners hesitant of … [Read more...] about Why Every Business Should Look Forward to a Brand Refresh
Chatbots vs Humans: How to Determine the Time & Place for a Tool Versus a Friendly Neighbor
Chatbot marketing is a tactic that allows you to always engage in customer service; even when you are personally away from your phone or computer. A chatbot is a computer application that is pre-programmed to respond to your visitors; when using the help of artificial intelligence, your chatbot can … [Read more...] about Chatbots vs Humans: How to Determine the Time & Place for a Tool Versus a Friendly Neighbor
Why Reviews are So Important to Your Business (Plus a Hidden Tip You Probably Didn’t Know)
Do you remember the last time you were about to try out a local business for the first time? How did you learn about that business? If it wasn’t recommended to you already from word of mouth, you probably went online to search and glance at their reviews before you invested in visiting or purchasing … [Read more...] about Why Reviews are So Important to Your Business (Plus a Hidden Tip You Probably Didn’t Know)
Top 3 Mistakes Businesses Make On Google
Congratulations! You’ve launched your business website and you’re ready to shine on search. A digital home base sets up your search engine optimization (SEO) to help drive traffic to your business online. Just by creating a business website, you’d expect to be recognized as a business on Google, … [Read more...] about Top 3 Mistakes Businesses Make On Google
How to Identify Engaging Content Topics
Over the previous 20 years of digital marketing evolution, one standout phrase has continued to stay relevant and move brands forward. That well-known motto is: “content is king.” If you talk to any big-ticket agency, they’ll pitch you on more content, content, and content. Here at Digital … [Read more...] about How to Identify Engaging Content Topics