PPC Management & Paid Media
Get found easily. With digital advertising, you can get your business right in front of your target audience.
Paid Media is the most common form of online advertising and includes search ads, display ads, and social ads. Rather than waiting to draw organic traffic to your site, paid media drives highly targeted and relevant traffic to your website immediately, allowing you to quickly grow your business.
Running a PPC campaign with Digital Neighbor is simple: We make your goals, our goals. We’ve run hundreds of paid media campaigns on a variety of popular platforms, including Google Ads, Bing Ads, Facebook Ads, and more. We steer new consumers to high-converting landing pages that help our clients sell more.
At Digital Neighbor, we’re relentless in our pursuit of excellence. We enjoy testing different ads to find the ones that work best for you. By engaging with our clients and learning about their businesses and their target audiences, we’re able to deliver measurable results.
Take your business to the next level with our Paid Media services
Our Paid Media Services
“Our company decided to partner up with Digital Neighbor to run some important projects regarding SEO on our website, specifically our blog, and the information and progress they were able to provide us with was incredible.”
Marketing Director
Personas + Segmentation
We go beyond demographics and psychographics and get to know the core of your customer so we can create high-converting ads for you.
Keyword & Campaign Strategy
Paid Media ads require research and planning across multiple platforms to be successful. Using our expertise, we’re able to pinpoint profitable keywords and create strategies that get your business noticed.
Monthly Paid Media Management
With Digital Neighbor’s Monthly Paid Media Management, there’s no need to check all of your ad platforms to see how each of your campaigns is performing and make time-consuming adjustments. We handle everything for you, from the strategy to implementation.
Remarketing
Retargeting, also called remarketing ads, is used to present highly relevant, targeted ads based on a user’s browser history. Retargeting uses information taken from cookies or pixels on a user’s browser to display ads that cater to their previous purchases or search history. If a user has previously visited your site, a cookie is placed in their browser that identifies them as a visitor. Your ads will appear more frequently as they search the web in the hopes they will revisit your site.
Landing Pages
We build proven, mobile-friendly landing pages that are lead-generating machines. We’ve spent much time perfecting these pages for our clients to only deliver maximum results. The industry-standard conversion rate is about 5% – 10%, but our pages can convert from 20% – 40%.
Impact-Driven Analytics
Connect data with decisions. Understand where your ad money is going and how well it’s performing. With our in-depth reporting, you always know where you stand. Our reporting will help you see your progress and better understand your digital presence so you can invest your digital marketing dollars wisely.
Every strategy we create is
tailored to your revenue goals
Free Strategy Session
6 Stages of Quality Tampa PPC Management
We look at your target audience and do comprehensive industry research to find the best keywords for your paid media ad campaigns, including PPC search ads, display ads, and retargeting ads.
Using the information we’ve found, we put together a strategy guaranteed to reach your target audience.
Our in-house designers and copywriters will create any ad deliverables to appeal to your target audience.
Once the ads are approved, it’s time to implement them. Our Paid Media Strategist will upload the ads and set the bid amounts on your chosen platforms.
We review progress on ad campaigns regularly so we can make adjustments as needed. We’ll also keep you in the loop with in-depth reporting and analytics.
As we continue to monitor your ads and collect more data, we’ll optimize them to make them even better.
Get A Personalized Strategy Session
Your Paid Media Team
Digital marketing experts dedicated to growing your business online
Amy Cibulas
Digital Strategist
Amy specializes in sifting through the numbers to find data-driven solutions when crafting SEO & Digital strategies. Our team loves Amy’s obsessive attention to detail and tireless commitment to ensuring every client’s needs are met. Outside of Digital Neighbor, she’s an avid Nintendo fan and loves her cat, Sunny.
Edward Lin
Paid Media Strategist
With tons of experience across all channels, Edward is a Strategist inthe paid advertising department at Digital Neighbor.
Molly McIntyre
Client Success Coordinator
Molly is a graduate of the University of South Florida with a Bachelor of Science in Integrated Public Relations and Advertising, and is a Client Success Coordinator at Digital Neighbor. Here, she is able to combine her passions of digital marketing and project management, working alongside clients and our internal development team. In her free time, Molly loves traveling, watching motorsports, and discovering the best Asian cuisine in Tampa.
Frequently Asked Questions About Paid Media
"We’ve had an amazing experience working with Digital Neighbor for our SEO and digital marketing needs. The entire team has been fantastic."
Marketing & Practice Manager
What’s the difference between paid media and PPC?
Paid media describes advertising that you pay a third party for. Under that umbrella are search ads like Google Ads, Bing Ads, and Facebook Ads. These are PPC ads, or pay-per-click. Essentially, you only pay for those ad placements when someone clicks on them. So PPC ads are a type of paid media.
Display ads are another type of paid media, though they are generally sold by the number of impressions (views) they are expected to receive, also known as CPI, cost per impression.
How do you decide where to advertise?
As part of our research, we investigate how different keywords perform a variety of platforms. This allows us to determine where you may get the best return for your investment, where you can find more interested consumers, and where you will have the greatest chance of getting your ads seen. Sometimes these three goals don’t align, so we’ll make a variety of recommendations based on the data we’ve gathered so you can choose what is best for your business.
What metrics do you track?
Metrics should always align with your goals. To ensure that we’re driving relevant tracking to your website, we look at cost-per-click (CPC) or CPI, CTR (click-thru rate), and the conversion rate, among other metrics.
What type of businesses have you done Google Ads and other PPC campaigns for?
We’ve done a variety of Tampa PPC campaigns for different industries. We’ve done PPC for law firms, including personal injury law firms, family law firms, immigration services, employment lawyers, business law firms, and traffic ticket law firms
We have experience with Real Estate PPC for both real estate agents and developers.
We’ve done PPC for education, including beauty schools, online degrees, training programs, and yoga training centers.
We’ve made home and garden PPC campaigns for home innovation services, home appliance services, home cleaning services, handyman services, roofing contractors, plumbing services, drywall and insulation contractors, and general contractors.
We’ve done PPC for local services such as moving services, delivery services, car wash, car rental services, wedding planning, event planning, car brokers, storage companies
We’ve run PPC for business services like business centers, business IT support, business software companies (SaaS), and digital marketing services
Yes, we’ve also done restaurant PPC for local restaurants, bars, nightclubs, and catering services.
We’re skilled with healthcare PPC—we’ve created campaigns for psychotherapists, dental clinics and dentists, plastic surgery clinics, and physiotherapy clinics.
Plus we’ve created different eCommerce PPC campaigns for clothing, shoes, food and grocery, electronic products, and office supplies.
Let’s Talk About Paid Media
Running ads without a strategy is just expensive guessing. We build targeted campaigns on Google, Facebook, and Instagram that put your firm in front of people who actually need your services.
““Extremely professional - provided a great service and would recommend to anyone needing a Digital Marketing consultant.””
Program Manager, USF
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Latest Paid Media Blog Posts
Want to learn more? We love sharing information with our neighbors! Check out these blog posts, and feel free to contact us if you have questions.
Comparing Microsoft vs. Google Ads is a smart way to save money on your paid search advertising and reach the right audience. Learn how to maximize your ROI.
Discover how to improve paid search advertising with the right Performance Max audience signals. See which asset groups to target for success.
Is your PPC advertising as cost-effective as it should be? See how paid search monitoring can improve ad ROI, web traffic, conversions, and more.