This was for a facial plastic surgeon in Tampa, Florida, with clients throughout the area. Their areas of specialty include surgical procedures such as rhinoplasty, facelifts, chin implants, as well as non-surgical treatments such as Botox, Kybella, and intense pulsed light (IPL) treatments.

The Objectives

The booming plastic surgery industry has created a competitive market in Tampa, especially in the facial plastic surgery niche. After recently launching a new website, their SEO rankings plummeted.

The clock started ticking as they were losing potential new clients to the competition.

They hired Digital Neighbor to prioritize their rankings short term with the goal of restoring organic traffic to the website. The long-term goal was to increase rankings across the board.

The KPIs for our SEO campaign were to improve rankings with the objective of increasing the number of new clients from Organic Searches.

The Solution

To accomplish our goals, we ran a full website audit and discovered that many SEO best practices were not being followed.

Our first step was to fix all technical SEO issues and on-site content issues.

The next step was to roll out a custom monthly SEO campaign that included creating a comprehensive content strategy. In addition to blog content, we also added content to the site’s most valuable pages.

In addition, ongoing SEO monitoring was done and fixes were implemented each month. As we chipped away at each technical issue and strengthen the site’s content structure, we began to see results fairly quickly.