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Personal Branding & PR In The Digital Age

Author: Eric Ritter
Date: July 14, 2025
The Search Bar: Law Firm Growth. Wine Optional.
The Search Bar: Law Firm Growth. Wine Optional.
Personal Branding & PR In The Digital Age



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Struggling to stand out in a competitive market? Sip, sit back, and enjoy this episode of The Search Bar as we uncover strategies to help your law firm grow.

Host Eric Ritter is joined by Alexis Quintal, the founder of Rosarium Collective, to explore how law firms can unlock growth through personal branding and public relations. Learn how to use PR, thought leadership, and earned media to stand out in a crowded market, build trust with clients, and create a lasting digital presence that drives business.

At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals. Law Firm Growth. Wine optional.

This episode’s wine recommendation is the bold 2019 Barolo from Piedmont, Italy. Like the perfect personal brand, it’s structured, elegant, and leaves a lasting impression. Just as this wine develops and improves over time, your law firm’s brand should evolve with intention and consistency for long-term success.

Connect with Alexis Quintal on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/alexisrquintal

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/ 

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/. 

Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

Eric Ritter, CEO

Eric Ritter

Eric is the conductor of an orchestra here at Digital Neighbor. He knows how all the digital instruments should sound together. When he’s not solving marketing challenges for the neighborhood, Eric is also an adjunct professor at the University of South Florida, where he teaches Digital Media in the Zimmerman School of Advertising and Mass Communications.