SEO is one of the most important digital marketing tactics. Search Engine Optimization drives relevant organic traffic to your website. These are individuals who have searched for a particular word or phrase that is featured on your website, making it more likely they will convert and become a client or customer. This is exactly what our client wanted—to attract more potential clients to their website.
Our client is a Tampa, FL, personal injury law firm that strives to help individuals who have been hurt in accidents and the families left behind after a wrongful death.
Our client wanted to draw more traffic to their website and improve their search rankings. Because Tampa is a competitive market for personal injury law, their old campaign was no longer working well and needed to be revamped.
Digital Neighbor Solution
After narrowing down our client’s goal, we created an action plan. We started with an in-depth SEO Audit to set up the site for success. Our audit alerted us to issues that we began tackling right away, and we implemented the following plan:
- Technical SEO Corrections
- Keyword Research
- On-Page SEO Fixes
- High-Quality Content Strategy
- Aggressive Link Acquisition Campaign
Our strategy worked! We helped the firm get to number one for “auto accident lawyer” in the most competitive market in the U.S. for Personal Injury Attorneys and drove over $100,000 worth of SEO traffic to their site.
- 124% increase in Organic SEO Traffic
- 190% increase in Goal Completions from Organic SEO Traffic
- Over $100,000 worth of Organic SEO Traffic per month