How We Got Over 80% More Leads with PPC

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Our client is a Tampa-based multi-practice law firm. They have numerous specialties, but wanted to focus on their traffic ticket and criminal traffic violation services. They help drivers with speeding tickets, careless driving tickets, reckless driving, suspended driver licenses, DUIs, bench warrants, and more.

The Challenge

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Everyone wants more for less, so we challenged our selves to increase how many leads we could drive to our client while simultaneously reducing the cost per lead.

Our Strategy

Our client’s previous PPC strategy didn’t meet our standards. We felt it was poorly structured and that it was leading to wasted ad spend and a low conversion rate.

To capitalize on this and drive more leads for our client, we performed a full account audit, identified the issues, and outlined a new plan that was better aligned with the client’s core services and main goals.

We created PPC campaigns to target searchers in need of legal help because of traffic ticket violations and made unique landing pages for the campaigns to test what worked best. We also began call and form submission tracking and monitored KPIs to optimize the campaigns as necessary.

More Leads & A Higher Conversion Rate

Our new ads resulted in 87.65% more leads! Plus, the cost per lead (CPL) went down by over 25%, so our client paid less for each of those leads than they paid for previous leads. Add to that the fact the new PPC strategy led to an increase of 90.48% in the conversion rate, and you have an effective lead-generating machine!

Optimize Your PPC

To learn more about our PPC Managment services, contact us at Digital Neighbor. We’re always excited to help!

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Want to learn how your business can achieve successes like these? Reach out to us today for a free consultation to talk about your current digital strategy. We’re always looking for new members of our digital neighborhood!