WordPress is a free content management system (CMS) that allows you to create a beautiful website that truly represents your business. At Digital Neighbor, we appreciate the versatility and ease of use that the WordPress platform provides. It’s a great solution for many businesses as it can be used for everything from e-commerce sites to portfolio or professional websites. In fact, almost a quarter of websites use WordPress. Not sure whether you should make the switch? Here are three advantages of WordPress that truly make it stand out.
Three Advantages of WordPress
Most of us look up sites on our smartphones when we’re out. We expect a site to load quickly and to look good on the smaller screen. Chances are you’ve come across a website that wasn’t easy to navigate on your smartphone screen. When that happens, we are likely to leave the site and look elsewhere. This is a big problem for businesses, however, because mobile search is continuing to grow and potential clients expect to be able to navigate websites on their phones and tablets. Many WordPress themes are mobile responsive, meaning they change how a page is displayed depending on where it is being accessed. This makes it easier for mobile users to clearly read your site and get the information they need. Yes, you can make a custom website and have it be mobile responsive, but it will cost you a lot more than a WordPress site.
Your business is unique, and your website should be too. Thanks to different themes (both free and premium), your WordPress site can help capture your brand and share it with the world. WordPress developers have created themes to showcase images, products, services, and more. Some are meant to be online magazines, others function as online curriculum vitae. With numerous developers constantly creating new themes, there’s bound to be one that resonates with you.
In addition to the various themes which can craft the layout of your site, WordPress allows developers to create plugins. These plugins can help you ensure you are using good SEO methods, make it easy to tweet your latest blog posts, or help you build a custom contact form. Plugins can help you unify the different services you use to reach your target audience.
Easy to Use
All of the benefits of a WordPress site wouldn’t mean much if they were hard to use. Even if you’re not a tech expert, WordPress makes building a site simple. At its most basic, WordPress allows you to choose a theme and then start uploading content such as images, copy, and blog posts. For businesses who prefer a customer solution, WordPress also allows customization, though this often requires more technological knowledge as coding is required.
WordPress sites can be edited from anywhere. You can write a blog post from your phone while waiting for appetizers and run updates from your home computer. The interface is user-friendly, as is the mobile app. Plus, if you can have multiple users so your team can access the site as necessary to make changes or upload new content.
Your website is a vital part of your online presence. Make sure it represents you and your brand. Whether you’re in the market for a new website or considering revamping your current site, consider trying to WordPress.
If you’d like to learn more about how a WordPress-based website can help you better communicate with your target audience, drop us a line. We’d love to discuss how our experience with WordPress has allowed us to craft custom solutions for our neighbors. We work with our neighbors to determine their needs and offer everything from design and copywriting services to SEO. Visit our website for more information.