7 Ways Link Building Will Supercharge Your SEO: How to Hyperlink

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Link building is an important method of building organic traffic to your site. It’s not difficult to learn how to hyperlink for link building though. All it takes is some effort and research. It also takes time and some planning to do it right. Most brands will hire an external agency to handle it. Large brands also have in-house teams to handle SEO. Here are some reasons why link building is great and how to do it!

1. More Traffic To Your Blog

First of all, one of the advantages of link building is to drive more traffic to your website. You can publish as a guest author for another blog, or exchange links. You will notice that in the long run, this will bring more people to your blog.

Exchanging links is a simple matter. All you have to do is contact the author of the blog you’re interested in. You can also contact the editor of the blog or news site. Make your intentions clear, straightforward. Don’t forget to emphasize that the benefits will be mutual. He won’t see it as you taking advantage of his work. If you do it right, both of you will benefit through this transaction.

The more inbound links you have to your blog, the more authority you will have in Google’s eyes. If a lot of blogs are linking to you, it’s a sign of popularity. This will help skyrocket your search rankings if the backlinks are good quality.

2. Higher SEO Rankings On Search Engines

Another advantage of link building is to increase your search ranking. If your site has a lot of inbound links from other sites, this is something Google will look forward to. Especially if the blogs that are linking you have a good page rank.
It is worth taking the trouble to build these kinds of links. In the long run, it can make a difference to your competition.

3. Increase The Informative Nature Of Your Blog

In this blog, I have said several times that to make money on the internet, you need to create a community. Moreover, to do that, you have to provide much information. To increase the knowledge you offer your readers. It’s important to link to other sites, where your followers can find more information.

Usually, they are sites that most of them don’t know about, and you will show them the route by linking to them. They’ll thank you.

4. Increase The Credibility Of Your Blog

Link building also increases the reliability of your website. For your visitors, seeing links to other blogs that link to you means you’re legit. It means your blog is a reliable source of information. A website that’s found beyond the third page of Google isn’t a good choice to use. Instead, people trust results that are within the first page of Google

5. Establishing Connections In Your Community

By building links to other blogs, you can increase the number of people you reach. This by itself is a form of permanent, continuous advertising. It allows you to reach thousands of people you would not otherwise have been able to.

Also, by connecting with thousands of people in your niche, you can become an expert they trust. This will bring you more traffic, and that traffic can become subscribers.

6. Optimize The User Experience

The main goal of a content marketing strategy is to deliver valuable content. Optimize the content you generate for your target audience. Focus on information that is high quality and relevant. Your users should be able to digest the information you share. The better the user experience, the more likely your readers will come back.

7. They Generate Links Within Your Industry

When you link to another site, people can track the link. This is an excellent way to generate links with brands that have authority in their blogs. When you do something nice, people will often reciprocate. Once you start getting more links, it creates a snowball effect.

How To Build Links?

The best way to create links is to create content of the highest quality and novelty. That way, the content will be beneficial and will be in high demand within your industry. You want your content to be shared without you having to ask. Content should naturally be shared within your industry circles.

To help spread your content, you have to be active in all kinds of communities, forums, and social networks. You also have to look at internal and external links.
Internal links are personal links that we place within our own content. We share part of our link juice from the article to the other article. To do so, they must be relevant to each other. External links are those that we receive from other blogs that link to our posts in their content. These are very important because they legitimize our link authority. Be sure to have a strong balance of internal and external links.

Well-developed content, with valuable information and links, is more share-worthy. This helps boost brand recognition and SEO. To enjoy the benefits of link building, here are some things to take note of:

  • Diversity: try not to let all the links come from the same domain. There should be a practice of variety on the websites you link to your company’s site.
  • Quality: it is preferable to have a few links, but they are worth it. Google will detect if your website links to poor sites regarding content.
  • Quantity: in this case, the more links you have, the better for your company’s site. Remember that the quality of these should be your priority when doing link building.

How to Hyperlink For SEO

  • The color blue works as a reliable visual reference that shows the user that the text is a link. If all the text is the same color, it’s complicated for the user to identify the links. Throw some variations into the text so that links stand out.
  • Do not put all characters in upper or lower case: mixed links are more analyzable, and users are more used to them. This is applicable for headlines. Links in the body of the text can be all lower case.
  • Don’t use generic messages. Commands like “read on” or “click here” are too obvious. Users identify and understand links, so there is no need to ask them to click on them. It’s better to provide value and link to a piece of interesting fact.
  • Do not put images that look like buttons if they are not clickable. Users will try to click on them as soon as they see an image that resembles a button. The worst thing you could have is a button that doesn’t work.
  • Do not use invented compound words. Jargon is never a good idea for SEO and link building. Try to avoid creating compound words on your own. Users will not be curious and it might drive them away from your site. This can harm your SEO ranking and your link building campaign.
  • Do not link to the same word more than once. It’s better to differentiate your anchor text in one article. You don’t want to have any repeats because it can be confusing for readers.
  • Open links on the same window if it’s a logical next step. Do not have it open to a new browser unless it’s a separate topic. When a new window opens, users could feel confusion. Instead, be sure to lead them in a logical flow.
  • If you have a document or PDF that opens from a link, open it to a new window. The last thing you want is a reader losing their place through a link. Make sure that these documents are able to open up on a new tab.
  • Adding hover or highlight effects to links is a good thing. It can act as a way for readers to know where they should click.
  • State when a link leads to a different website. Users assume that all links will take them to a separate page on the same website. Be sure to reference the source in your text.
  • Do not link to a company name unless they’re well-known. The company name adds unnecessary complexity to the anchor text. Unless the brand is a household name, link to the information instead of the source.
  • Do not create an anchor text longer than ten words. You don’t need to hyperlink a long sentence. It actually looks less inviting. Choose a short phrase of 2 to 4 words and that should perform better.
  • Start with keywords. Respecting this rule makes the link text more concise.

Link Building Shouldn’t Have To Be Difficult

Your company and brand deserve a strong SEO strategy. SEO needs to be well-thought out. A link-building campaign can be the catalyst for your online visibility. Instead of approaching this in the dark, hire some help.

Our team can help get you set up with a SEO and link-building campaign that will get results.

The Importance of Tracking Your Business’ Web Traffic and Other Data

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Right now, there are almost 1.9 billion websites on the internet. That means that your competitors are almost guaranteed to have a functioning website just like yours.

So how do you make sure your website is performing at its best and you’re getting the best possible ROI on your internet marketing activities? It all starts with web analytics. You can’t manage what you don’t measure after all.

But what is web analytics? In this article, you’ll learn everything you need to know about the metrics you should be monitoring so you can convert more website visitors to leads, and more leads to paying customers.

Ready? Let’s get started.

Why Use Web Analytics?

The most successful businesses track as many metrics as they can. Without tracking, you simply can’t know what’s working and what isn’t. It’s also impossible to see where you’re wasting time or money, and how this can be improved.

Many managers and business owners instinctively use their intuition or their “gut feeling” to make key business decisions. While there’s nothing wrong with following your gut (and this can be a great thing in business), there’s no way to argue with numbers.

Metrics don’t have any biases or expectations. Instead, they’re black and white and easy to compare. If you’re not measuring your web analytics, you’re doing business in the dark, while your competitors have all their lights on.

Not All Metrics Are Equal

These days, it’s easy to become overwhelmed with the sheer amount of data available. We have more data at our fingertips than at any other time in history. So it can be difficult to know just which data is relevant, and which is not.

Business owners and managers can measure everything from website visitors to Facebook likes. This ability to collect and analyze data allows you to see what’s working and what can be improved.

For web analytics to be useful, they need to be tracked and measures. While analytics for a single time period may be useful, they become less relevant when they’re not viewed over a longer period of time.

When you follow analytics over longer periods, you can see insights around trends. For example, comparing monthly or quarterly analytics can allow you to see trends as they’re developing so you can make adjustments.

Vanity metrics are the metrics that have nothing to do with your bottom line but can give your team an inflated sense of success. Often, they’ll be easy to calculate but also influenced by so many factors that they’re unreliable.

One way to think about metrics is whether they relate to ROI. If they don’t tell you anything about how your revenue is impacted, using them to justify business decisions is a bad move.

Here are some examples of vanity metrics:

Blog Post Views

This metric establishes that you’ve created good content and established your team as thought leaders, which is great. But it doesn’t indicate where these blog post views are coming from, if your post actually answered your readers’ question, or how long they spent reading (or not reading) your post.

View Count

Video is massive in digital marketing right now, so you may have a video on your website, or be linking to your company YouTube account. When you consider your reach, view count is definitely important. However, if you’re sharing your video on social media, a view may not mean what you think it means.

On Twitter and Facebook, someone only needs to be watching your video for 3 seconds for it to count as a view. On YouTube, this is a little longer at 30 seconds, but if you’re sharing a four or five-minute video, this metric tells you nothing.

Social Channel Likes

If you’re working on a digital marketing campaign, you’re likely including social media as part of your strategy. But it can be easy to get caught up in how many “likes” you have on Facebook, Twitter, Instagram etc.

Unfortunately, on a small number of your social media followers are seeing your posts unless you’re paying for advertising.

Email Open Rates

At first glance, this seems like an excellent metric. After all, the more people who open your email the better…right?

The problem? This only tells you and your team whether you had a compelling subject line that persuaded subscribers to open that email.

The Metrics You Should Track

If you’ve been tracking the above metrics, you may be feeling confused. If they’re vanity metrics, what should you track? Anything that directly relates to ROI. These metrics include the following:

Bounce Rate

if a visitor leaves your site after visiting and not interacting further, they’ve “bounced.” Google Analytics considers anyone who only visits one page on your website to have bounced.

However, the overall bounce rate may not be all that helpful. After all, what if someone visited your Contact page, noted down your information, and then left?

It’s more helpful to analyze the bounce rate for each of your website’s pages. That way, you can see what actions people are taking next after arriving at each page. This allows you to find ways to fix the pages with higher bounce rates and see what’s working on the pages that have a low bounce rate.

Conversion Rate

There’s no doubt that traffic and website visitors are important. But if thousands of people are visiting your website, this means nothing unless some of those people are converting into paying customers.

When you track your conversion rate, you can see if each page is working and focus on the type of activity that increase the number of people converting. This will mean deciding what a conversion is based on your goals. This could be someone who downloads a free guide, signs up to your email newsletter, or actually purchases your product.

Engagement

We’ve already mentioned that your number of social media followers isn’t a particularly helpful metric to measure. Instead, replace it with engagement.

Engagement measures how many people have liked or commented on your posts. To get this number, look at your last 10 social media posts, and note down how many comments and likes each has. Then, add these numbers together and divide them by 10 (the number of posts you’re looking at).

This is the average number of comments and likes for each post. Once you have this number, divide it by how many followers you have on that social media channel. Finally, times this number by 100 which gives you your percentage of engagement.

Engagement gives you a much better idea of whether your followers actually care about what you’re saying.

Engagement is also important when you’re sharing videos. While Facebook may consider someone who watched your video for 3 seconds to be a ‘view’, you can instead see how many people are actually watching your video until it’s complete.

All of the platforms that allow you to share video will give you these types of analytics. Instead of focusing on views, you can see metrics like Average Completion and Average View Duration.

Email Click-Through Rate

While your email open rate doesn’t tell you much, your email click-through rate is a different story. It’s a good idea to look at the average click-through rates for your industry so you can compare your rates with the average. This will help you see where you stack up compared to some of your competitors.

Leads

It’s crucial to understand where your leads and customers are coming from. You can do this by implementing a strategy specifically to monitor leads. Some tools you can use for this include Google Analytics, Pardot, and Salesforce.

These tools show you how your leads are finding you, how they interact with your websites, and where they’re getting ‘caught’ in your sales funnel. Remember: The goal is to convert website visitors to leads and leads to paying customers.

Exit Pages

There’s a difference between an exit and a bounce. A bounce is when someone lands on your site and leaves after visiting one page. An exit is when someone visits a number of pages on your site and then leaves.

Some of your site’s pages will naturally have high exit rates. For example, if you’re selling products online, you can expect your order receipt page to have a high exit rate since visitors are likely to have finished their purchase.

But if you notice that some other pages have high exit rates, you could have an issue. Examine these pages and consider why more people are leaving your site. Are they finding the information they need? Maybe they’re not finding it? Is the layout confusing?

Wrapping up

As you can see, web analytics are hugely helpful when it comes to growing your business. But not all analytics will give you actionable information that benefits your bottom line. By focusing on the metrics that impact ROI, you can free up time and avoid data overwhelm while scaling efficiently.

Not sure where to get started with your digital marketing strategy? We can help. Get in touch today to learn how.

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Want to learn even more?

Whether you have a simple question or want to have a deep conversation about your digital strategy, we’re all ears. Contact us today for a chat or to learn how we can put our digital marketing expertise to good use for your business.