- Client: Berries & Bowls
- Service: Local SEO
In today’s digital-first world, local SEO for restaurants is no longer a luxury, it’s a necessity. Take Berries & Bowls, a family-owned “SUPERFOOD” cafe specializing in acai bowls, smoothies, fresh juices, and other healthy eats. They approached Digital Neighbor with clear goals: to dominate local searches for “acai” and “fruit bowls” search terms, attract more customers, and drive sales for their top-selling products.
Higher rankings and more traffic are wonderful, but targeted and relevant traffic that easily converts into sales is more important.
The Challenge
Berries & Bowls needed increased online visibility to drive foot traffic and online orders. They wanted to appear at the top of local search results when people search for their offerings.
To do so, Digital Neighbor needed to:
- Conduct a comprehensive Local SEO audit to identify areas for improvement.
- Optimize their Google Business Profile (GBP).
- Launch a citation campaign to expand their online presence on popular and relevant directories and aggregator sites.
- Craft compelling business descriptions that incorporated relevant keywords and highlighted unique selling points.
The Approach
We implemented a comprehensive Local SEO strategy, focusing on these key areas:
- Local SEO Audit: We conducted a thorough analysis of Berries & Bowls’ online presence locally, identifying areas for improvement. This audit formed the foundation for our optimization efforts.
- Local SEO Strategy & Campaign: Based on the audit, we implemented our future-proof Local SEO strategy, which includes ongoing optimizations, a sustainable review management strategy, and website updates.
- Google Business Profile (GBP) Optimization: We claimed and optimized their GBP, and ensured consistent and accurate Name, Address, and Phone number (NAP) information, relevant business categories, products, and services.
- Citation Campaign: We expanded their online presence by claiming and updating listings on relevant and popular directories like Bing, Apple Maps, Yelp, and more. We also optimized aggregator and network sites, further establishing trust with search engines and boosting local search visibility.
- Business Descriptions Rewrite: We optimized business descriptions across key platforms like Google, Bing, and Facebook. These descriptions now include relevant keywords and highlight Berries & Bowls’ unique selling points, such as their focus on superfoods, fresh ingredients, and healthy options, while focusing on best Local SEO practices.
Finally, we implemented conversion tracking in Google Analytics and used UTM parameters to measure the effectiveness of our Local SEO efforts and track how website traffic converts into leads or sales.
Once our initial strategy was implemented, we proceeded to an ongoing management and optimization to ensure long-term success for Berries & Bowls on local search results. This ongoing process entails several key elements:
- Strategic Review Management
- Weekly GBP Posts
- Responsive Q&A Management
- Regular Monitoring & Updates
The Results
Our data-driven approach has yielded impressive results for Berries & Bowls. Their GBP has seen a staggering 131,000 views in just one year! This translates to:
- 357 calls initiated directly from the profile on Google
- 3,927 website clicks, potentially leading to online orders
- 3,112 direction requests, driving foot traffic to their store
In addition, keywords like “acai bowls” moved by 20 positions, landing Berries & Bowls at the #2 spot on Google search results and Google Maps. This brought the desired online and foot traffic, ultimately boosting their sales.
Results Highlights
- Impressions: + 308% year over year
- Call Clicks: + 376%
- Direction Requests: + 411%
- Website Clicks: + 413%
- #1 position on Google for 7 target keywords
Conclusion
Berries & Bowls’ success story exemplifies the power of a well-executed Local SEO strategy. Through targeted tactics and ongoing management, Digital Neighbor helped to achieve significant online growth, which translated to increased brand awareness, more customer interactions, and, ultimately, a thriving business.
Ready to take your local business to the next level? Contact Digital Neighbor today, and let’s discuss your Local SEO strategy!
