The Florida Ticket Firm is a Tampa based multi-practice law firm, who handle all traffic tickets and criminal traffic violations, including, but not limited to, speeding tickets, careless driving tickets, reckless driving, suspended driver licenses, DUIs, bench warrants and more. Florida Ticket Firm also handles auto accidents, wrongful death claims, and other personal injury cases.
The goal was to increase the number of leads by reducing the cost per lead and improving the overall ad campaign conversion rate. The KPIs for the campaigns included phone calls, online form submissions, cost per lead, etc. Since their old PPC campaigns were poorly restructured, which caused serious issues like wasted ad spend, low conversion rate and high CPL (cost per lead), a full account structure was needed in order to fix all the issues and accomplish the goal. We did a full account audit to identify the campaign issues and came up with a solid plan to restructure the entire account to better align with the client’s core services and main goals.
Campaigns were set up to target users who need legal help with traffic ticket violations, the landing page was created, and the ad split tests were set up to achieve optimal results. And the call tracking was set up to track phone call leads.
The total lead volume was increased by 87.65%, the CPL (cost per lead) was reduced by over 25%, and the conversion rate was increased by 90.48%.