Given that nearly 60% of all website traffic takes place on a mobile device, we know that you want to ensure that your website is as accessible as possible to mobile users. No matter the size of their screen and the kind of mobile device they're using, making certain that your website … [Read more...] about Perfect on Every Screen: What Does Mobile Friendly Mean vs Mobile Responsive?
Perhaps you just opened up the shiny, new doors (or virtual doors) of your business. Maybe you have been around the block for quite a few years. You know your business needs to adapt to technology to drive traffic to your site. Trying to figure out the "secrets" behind social media posting and … [Read more...] about A Total Beginner’s Guide to Google My Business Posts
Come and gone is another year of MozCon, the yearly SEO spectacular from the geniuses over at Moz.com. This year was the first virtual MozCon, which allowed team members here at Digital Neighbor in Tampa to attend two days of mind-blowing presentations and inspiring networking events. We asked … [Read more...] about MozCon Virtual 2020: What We Learned
Small business owners hear it a lot: the importance of building a brand. But what does that really mean? What do you need to build a brand? And why’s it important? It’s true that a “brand” is a bit of a nebulous concept. So to help clarify the subject and give you concrete steps to take, we’ve … [Read more...] about The 3 Most Important Small Business Branding Tips
Do you have a thriving local business around your area? Trying to create a more extensive service area is hard. The answer to it is to have different locations for your business. 86% of people look for companies on Google Maps. Local SEO is the name of the game for brick and mortar … [Read more...] about How Do Multi-Location Businesses Dominate Local Search?
Have you ever wondered if your business is earning enough? Are you scaling at an optimal rate? If you're not growing at the rate you'd like, it may be time to take a second to reevaluate your marketing efforts. Some marketers are very resilient and can easily adapt to the importance of what they … [Read more...] about Here’s Why You Should Be Tracking Your Marketing Efforts
Did you know that Instagram has reached a whopping 1 billion monthly active users? Crazy, right? Not only is Instagram popular for sharing photos with friends, but it's also a goldmine for digital marketing and business branding. That said, this famous social networking platform made several … [Read more...] about Insta-Famous: A Guide to New Instagram Features for Digital Marketers
With 2.27 billion monthly active users on Facebook and 40,000 searches happening every second on Google, there are plenty of opportunities to get your business in front of potential clients. Digital advertising can be a confusing world, and if you're pitting Facebook vs Google, this is an intense … [Read more...] about Facebook vs Google: Which Should You Advertise On?
Welcome to the modern Digital Era, in which the Internet is a part of everyone's daily life. It's hard to find an individual or a business that isn't connected to the digital world in some way. The good news is that businesses just like yours have learned to profit from this emerging online … [Read more...] about The Importance of Managing Your Social Media