Have you ever wondered if your business is earning enough? Are you scaling at an optimal rate? If you're not growing at the rate you'd like, it may be time to take a second to reevaluate your marketing efforts. Some marketers are very resilient and can easily adapt to the importance of what they … [Read more...] about Here’s Why You Should Be Tracking Your Marketing Efforts
Website Metrics: Which Google Analytics Metrics are Key for Local SEO?
Local businesses need something more specific than regular SEO – they need local SEO. This allows them to target the right location and people. These are those who are more likely to get their product by visiting the store or by buying on their website. If the business doesn't extend to other … [Read more...] about Website Metrics: Which Google Analytics Metrics are Key for Local SEO?
The Importance of Tracking Your Business’ Web Traffic and Other Data
Right now, there are almost 1.9 billion websites on the internet. That means that your competitors are almost guaranteed to have a functioning website just like yours. So how do you make sure your website is performing at its best and you're getting the best possible ROI on your internet marketing … [Read more...] about The Importance of Tracking Your Business’ Web Traffic and Other Data
Google Analytics Setup: A Complete How-To Guide
Is it coming to the point where it's necessary to view analytics based on your audience? There is no better program to use than Google Analytics. Google Analytics is a service that reports and tracks your website traffic. This program views details about your audience and their activity on your … [Read more...] about Google Analytics Setup: A Complete How-To Guide
Google Analytics Training: 6 Tips for Analyzing Data
Google Analytics is the ultimate gift from the highest search engine god. It's not only essential for navigating Google's own algorithms, but it will completely change the way you run your business - for the better. But there are so many features in Google Analytics that it's nearly impossible to … [Read more...] about Google Analytics Training: 6 Tips for Analyzing Data
How to Setup Google Analytics – A Comprehensive Checklist
Setting up Google Analytics doesn’t have to be difficult. While it can take some trial and error to get your method down, once you acclimate to the platform and settings, you will quickly discover the best way how to setup Google Analytics for new clients (or neighbors as we call them around … [Read more...] about How to Setup Google Analytics – A Comprehensive Checklist