Insta-Famous: A Guide to New Instagram Features for Cutting-Edge Digital Marketers

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Did you know that Instagram has reached a whopping 1 billion monthly active users? Crazy, right?

Not only is Instagram popular for sharing photos with friends, but it’s also a goldmine for digital marketing and business branding.

That said, this famous social networking platform made several exciting changes over the past year. Let’s get into what you need to know about these new Instagram features.

Video Posts

In case you didn’t realize, videos are trending everywhere on social media. Typically speaking, they garner more engagement than photos, and it’s a trend that doesn’t show any signs of slowing down.

Instagram currently allows users to upload 60-second video posts. Like photos, you can add filters, write captions, and tag your location before sharing.

Your videos play immediately when people start scrolling through your feed. That means your first 1-5 seconds are essential for capturing someone’s attention.

Live Video

Live Video is Instagram’s “direct” and “live” feature. If the idea of ‘going live’ in front of your audience fills you with anxiety, you’re not alone. However, this is a fantastic way to connect with your customers organically.

First, your followers receive push notifications indicating that you’re going live. They can then comment, like, and message you in real time.

Like other “live video” platforms, the video disappears after you end it. That means you have one take and one try to leave your impact.

If you’re looking to build transparency within your brand, it’s a great way to connect with current and new customers. Additionally, live videos are excellent for:

  • hosting contests and giveaways
  • showing off exclusive behind-the-scenes action
  • uploading how-to demonstrations
  • live-streaming special events

You can also consider experimenting with Instagram Live with friends. This refers to being on camera with another guest. If you’re promoting or involving another brand, this is a wonderful way to do it.

Instagram TV

Instagram TV refers to the feature within Instagram that allows users to upload longer videos. Currently, you can upload up to an hour’s worth of content.

This is great if you want to discuss a particular topic in length. It’s also fantastic for interviewing people, showcasing products or services, or simply providing education to your audience.

Instagram Stories

Stories refer to brief video clips that stay active for 24 hours before vanishing. Users can view stories as many times as they’d like within that window. They appear as small circles at the top of your feed.

Stories provide several unique features, including:

  • direct messaging within the stories
  • unlimited story additions and edits
  • image viewing time up to 10 seconds
  • video recording up to 15 seconds
  • ability to track views
  • create polls and questions

You can customize your stories to hide it from specific feeds. You can also customize whether or not people can reply to your story via direct message.

Making the Most out of Instagram Stories

Instagram stories are a fun and interactive way for businesses to interact with their consumers. While there isn’t an optimal strategy for posting content, start out with sharing a few times a week.

When it comes to stories, getting creative is best! Today, more and more consumers want to know the humans behind the company name. That means you can get away with sharing unpolished, authentic content.

Keep track of your Instagram Stories algorithm to determine which content your audience most appreciates.

Shoppable Tags

With shoppable tags, you can tag your products or services in your stories. For example, if you sell homemade candy and you post a photo of it, you can direct people right to your website.

This is an excellent way to demonstrate your products (for free). Similarly, others can share your items in their stories and provide a tag to your product.

Stories Polls and Questions

Want to know your audience’s opinion on a particular topic? Interested in seeing if they prefer a pink item or a yellow one? Now you can ask them directly in your stories!

The new stickers allow you to ask any questions and see results from your followers as they respond or vote.

These features can be a game-changer for digital marketers. For one, you can use them to entertain and interact with your customers. For two, however, you can also use them as a means of brainstorming and crowdsourcing marketing ideas.

Instagram Stories Highlights

As mentioned, Instagram Stories only stay live for 24 hours. However, you can activate them as ‘highlights’ to feature on your feed.

If you’re launching a new product or service, saving it as a highlight will guarantee everyone will be able to view it, without the 24-hour pressure!

Bio Hashtags

Your bio is one of the most essential features on Instagram. You have very limited real estate to make a lasting impression.

In early 2018, Instagram began allowing users to turn profile usernames and hashtags into clickable links.

Simply include the “#” or “@” sign in your bio, and it will automatically become a link. This is a great way for improving your branding, especially if you rely on hashtags for marketing.

Algorithm Changes

Of course, nobody knows the precise formula behind Instagram’s top-secret algorithm.

That said, Instagram appears to want its users to be able to see more posts from people they care about as opposed to spam or ads.

But don’t worry if you’re trying to promote your brand. Research shows that up to 80% of Instagram users like to connect and follow their favorite brands.

In general, your engagement matters. If people regularly comment and like your posts, your content is likely to be at the top of their feed.

Instagram doesn’t work by chronological order. That means you need to focus on your engagement and the time you post your content. Additionally, you should also be focusing on engaging back with your customers.

Inauthentic Activity Crackdowns

Instagram recently announced their firm approach to inauthentic activity.

As Instagram continues to grow in popularity, spam and inauthentic marketing also grow with it. However, Instagram is now reporting that they will automatically remove any fake likes, followers, or comments from your account.

Upon detecting inauthentic behavior, they will send you a message letting you know they have removed it. Finally, they will have you secure your account and change your password.

In other words, steer clear of bots and other shady marketing practices. It’s better to accrue slower, steadier growth than experience a crash and burn.

Turn Posts into Ads

Businesses can now transform their posts into paid ads in Instagram’s ad manager section. As a rule of thumb, you should focus on your highest-quality posts. They should be the ones with the most likes and comments.

Like with any Instagram ads, you can only do this if you have an Instagram business account. Make sure that you set your profile to public.

From there, you only need to tap on the post you want to promote. Complete the required details indicating what you want to achieve with the ad.

Instagram currently offers a variety of ad options. You can post ads in your photos, videos, carousels, and stories. Each of them integrates into your audience’s feeds to provide a relatively seamless experience.

Identifying Your Audience

You must determine who you want to target with your ad. You’ll want to pay attention to the ‘audience size’ chart. This feature shows you if you’re being too broad or narrow in your audience limitations.

Like with most marketing tactics, you’ll need to experiment with different audiences. You can accomplish this by choosing the ‘create multiple ad sets’ at the top of the screen.

Choose Your Budget

You’ll need to decide how much you want to spend on your promotion and how long you want to run it.

Instagram allows you to select a daily budget (which provides a maximum spend each day) or a lifetime budget with a pre-fixed lifespan.

You can also choose if you want the ad to stream during certain times of the day or if you want it to run continuously. You’ll need to consider the cost-per-click on your Instagram.

Again, this can be a trial-and-error process, so you must be willing to learn from your mistakes!

Final Thoughts on New Instagram Features

The new Instagram features make it easier than ever for businesses to market their services and products.

As Instagram continues to evolve, we anticipate that newer and better changes will be on the horizon.

Interested in learning more about optimizing your digital marketing strategy? Be sure to check out our expert consulting services today.

Facebook vs Google: Which Should You Advertise On?

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With 2.27 billion monthly active users on Facebook and 40,000 searches happening every second on Google, there are plenty of opportunities to get your business in front of potential clients.

Digital advertising can be a confusing world, and if you’re pitting Facebook vs Google, this is an intense match-up. Having a visible presence in one of these giants means big business when your campaigns are set up properly.

How do you know which one to choose?

Continue reading to find out who comes out on top. Will it be the social giant Facebook or heavyweight paid search champion Google?

Facebook vs Google – the Truth About Where Your Advertising Dollars Should Go

As we dive into this article, you are likely to already have your own favorite in mind. You know who you think is going to win the battle, but it might not be as clear cut as you think.

Before we get into which of these platforms you should use, you need to understand them a little better.

Facebook Paid Social

When your business advertises on Facebook, you pay Facebook when someone clicks on your advertisement. You see these ads in your news feed, on your sidebar and now in your messenger inbox. For users, this might be a little annoying, but for markets – it’s heaven.

We’re in the messenger inbox!

On Facebook, your ads are shown to people interested in topics and things related to what you’re advertising. You can choose very specific demographics, interests and more when setting up your ads.

If you “boost” your posts on your Facebook page, you don’t have as much power, but if you go into the Ads Manager for Facebook, there is a lot to choose from. All of the options can be a little confusing, but once you get a handle on it, you can really zoom in on the people you want to advertise to on Facebook.

Google Paid Search

When your business advertises on Google, you set up a list of keyword terms. You can also set up a list of negative terms that you do not want people to find you for when they search.

You can’t be sure the demographic or the interests any of these people have. All you know is they are searching for your specific keyword. When they search for your keyword they see a text ad that you’ve put together, and if it is appealing, they click, and you pay for the click.

Setting up Google AdWords campaigns can be rather tricky, so we won’t go into things like quality score, bidding strategies, and other complicated things. We are going to focus on which platform is the best for you to use for your business’ digital marketing needs.

The Benefits of Using Facebook Paid Social

When you compare Facebook to Google, they are the new kid on the block. They haven’t quite got the kinks ironed out of their ads program, but they are low cost enough that they can compete with Google.

Lookalike Audiences

The biggest advantage you’ll see if you decide to advertise on Facebook is that you can get very specific about who you are advertising to on their platform. You can retarget so precisely that you can follow up with anyone that has come across your Facebook pixel on your website.

You can even use your current audience to find more people like your current audience. Finding people on Facebook that look like your current audience is called a lookalike audience and can be a very lucrative opportunity.

Let’s say that you have an audience of people that have bought your product. You can take the audience of people that have bought your product and advertise to a lookalike audience.

The audience is very much like the people that have already bought your product. Since these audiences are so alike it is highly likely some of these people will consider purchasing your product.

Let’s Get Visual

Your company can create ads on Facebook that fit right in with all of the other visually appealing posts on the site. While there is a “sponsored” disclaimer, the ads look like they fit into the site. Unlike Facebook, when people see AdWords in search, you know they are in your face blocks of ads.

When you have visual ads at your fingertips, you can create compelling ad campaigns using photos, videos and more.

Potentially High ROI

If your company is on a shoestring budget, Facebook could be the perfect place for you. If you have an advertising budget of $5 per day, Facebook can help you get results with just that $5 per day when campaigns are set correctly.

The ability to get very specific with who your audience helps reduce the amount you will pay when people click on your ads. Taking time to hone in on your audience can stretch your marketing dollars and give you a high ROI potentially.

The Benefits of Using Google Paid Search

As the world’s search leader, Google has been dominating for many years and with no end in sight. Since this search engine is such a giant, it boasts a massive audience that they can put right at your fingertips.

When you use Google AdWords, you can choose to advertise on the search network or the display network. The display network is great for driving brand awareness, but we will focus on PPC in this article.

May the Best Website Win

Since Google has a quality score system they go by, even the “little guy” has the opportunity to be on the first page of Google ads. Your company can’t simply place the highest bid and come up at the top of the search results.

Google wants to serve the best ads, so if you want to show up at the top of the search engines, your website needs to be high-quality and highly relevant to the search term. Failing to deliver a great website that is highly relevant will drive up your cost per click (CPC), and you may never hit the top search that you want.

It is true that different industries have higher costs per click because of the competition, but the quality score has a lot to do with how much your company has to pay.

Many Ad Choices

If you want choices, you have plenty of them with Google AdWords. You still have to choose compelling text to use for your ads, but there are different places and different ways to position your ads.

Shopping ads are one of the ways you can get your products noticed when users are actively looking to buy what you are selling. Your ads can also contain social proof from user reviews; you can target locations and customize your ads in other ways.

Google goes even further by formatting ads to the needs of different business types. Depending on your needs you can insert visual elements like images or maps to help people find your location.

Leaving your ads to plain text means you’re missing out on many of the latest developments for advertisers on AdWords.

Which Platform Should Your Business Use?

Facebook and Google are both paid advertising giants that can open up new audiences to your business. Now that you understand how both platforms work and some of their benefits, you may want to work with both platforms.

When Facebook and Google are paired together properly, they don’t have to be competitors. Instead of thinking of these giants as competitors, think of them both as your company’s allies. Both platforms have their unique strengths, and when your company sets up a digital marketing strategy to employ both, you can achieve a lot of visibility.

The best thing you can do before making any decisions on which platform to use is to decide what your goals are.

If your goal is to build brand awareness only, you might choose to go with the Google AdWords display network. If you want to find people actively searching for your product or service, then Google AdWords search might be the best for your company.

Facebook social ads will be a good fit if you want to target people and create lookalike audiences specifically.

It all starts with a goal and look at your budget to see what is possible for your company at this point of growth.

Take the Pressure off Your Team

Unless your team has been highly trained in setting up and maintaining a Google PPC campaign or a Facebook ads campaign, both can be confusing. As you can see after reading our article on Facebook vs Google, these platforms take a while to learn the ins and outs, and your company may not have time to wait for those results.

If your company needs to see results right away, the best thing to do is to allow experts to handle the setup and maintenance of your campaigns. Instead of stressing out over poor performance, contact us today to see how we can help you with your digital marketing needs.

The Importance of Managing Your Social Media – Learn How

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Welcome to the modern Digital Era, in which the Internet is a part of everyone’s daily life. It’s hard to find an individual or a business that isn’t connected to the digital world in some way. The good news is that businesses just like yours have learned to profit from this emerging online marketplace.

You agree with what the experts are saying. They say that social media is crucial for businesses to move forward. It’s time that your business takes advantage of all the benefits managing social media can offer.

After all, your business deserves to make the most of the ever-expanding consumer base in the digital world. Do so by ensuring your social media profiles are more than empty photos. If something’s worth doing, it’s worth doing right.

For this, and for many other reasons, it’s essential that your business starts managing social media to its own advantage.

Your Business’s Website Is the Foundation for All Digital Marketing

You might be wondering whether your business should actually invest in social media management. Don’t worry – there’s a reason social media marketing is worth some of your resources.

Your business’s online presence depends upon many things. To start, it should obviously have a website. It should be engaging and highly functional.

After all, there are over 200 million active websites on the Internet at any given moment. You need to ensure that your business’s website stands out from the crowd. To stay relevant in the online marketplace at all, social media is a crucial investment.

In other words, if you want your digital marketing strategies to work at all, start with a website. Once your social media has a website to link back to, it’s time to develop your marketing strategy.

Managing Social Media Is Good for Your Business’s Brand

Don’t forget that your entire marketing strategy needs to stay consistent. Every avenue – from your website to your social media – needs to present the same message. Your business does that by establishing a solid branding strategy.

Your business’s brand is, in essence, its personality. This brand affects who online users will perceive your business’s values upon the first impression.

Is your brand lighthearted and goofy? Or, is your brand a more nostalgiac, traditional aesthetic? Take the time to consider what branding style suits your business and the way it interacts with its consumer base.

Next, what color scheme makes the most sense to express your brand well? What type of font should you use? Your business’s brand will even affect the tone of voice and logo design that your digital marketing should all share.

Social media management ensures that your content stays consistent with this ultimate branding strategy. Once your website and social media profiles are tailored to your brand, it’s time to connect with your target audience.

Social Media Is How You Connect to Your Target Audience

Once your brand and website have been developed, it’s time to develop your content strategy. You need to know what, when, and why you post content on any social media network. Next, though, you need to understand your target audience.

Your brand is going to attract a certain section of the online consumer market. These people are going to relate to your presentation and the quality of products or services. Their opinions are the ones that are going to matter to you most.

When you develop your social media strategy, your goal should be to connect with and engage these people. What do they look like, and what do you think they care about most? Also, what kind of buying habits do you think your target audience participates in?

When you have a good idea of your target audience, your social media can deliver curated content. The best part is that this content will be based on your brand and its strengths. Make the most of this opportunity to connect with your online target audience with solid social media management.

Successful Social Media Engagement Boosts Customer Experience

There are many benefits to an excellent social media management strategy. When you invest your business’s time and resources into social media, your consumer base will notice. Social media, after all, is all about genuinely connecting to that consumer base.

Your social followers will keep an eye on your accounts all the time. When you engage with other profiles, they notice. You need to understand that all of these interactions are opportunities to cultivate a positive customer experience.

If issues are brought to your social media profiles, address them. If you very publicly solve those problems as they arise, your brand’s reputation will surely benefit. Experts everywhere suggest that emphasis on customer experience should always remain a brand’s priority.

Consider that statistics have shown to prove the importance of positive overall customer experiences. If you’re making the most of social media management, you’re making the most of this opportunity.

Social Media Needs Managing Because It’s Always Changing

There’s one big reason that social media management is essential in today’s digital world. The online marketplace and practices of social media marketing are always changing. That’s why it can be so important to continue striving to better your business’s social media.

Continue to invest in your business by investing in your understanding of social media management. Keep yourself updated on all the latest social media guidance in the industry.

You Can Track Social Media Engagement

Consider how much engagement your brand will be able to generate with tailored social media. Managing social media has a crucial benefit that your business can’t afford to miss out on. Managed social media can be analyzed, which is great news for you.

The data that can be retrieved from analytic software is useful in many ways. Your business can then learn to optimize digital marketing strategies to ensure content is always successful in generating engagement. In fact, it’s a good idea to invest in all of your business’s web analytics – not just social media.

You can make the most of this gathered data to really optimize your digital marketing strategies. Think about how much time you can save when you know what and when to market. In the end, think about how much productivity can increase around the workplace.

Profit from Referrals by Establishing a Loyal Online Community

When your business takes the time to manage social media properly, you’ll find that the benefits are essentially endless. Cultivating a genuine online community of social media followers is invaluable. If your business succeeds throughout social media networks, you’re in luck.

A loyal following on social media generates loyalty in your business’s brand. They’ll follow how you interact with other followers and customers. They’ll learn to appreciate what makes your brand stand out from your competitors.

Plus, this loyalty will benefit you in more ways than just boosting profits. Loyal customers are usually happy to refer your business’s products or services. In other words, when you have access to a large online consumer base, you also have access to their friends and family.

Develop Search Engine Optimization (SEO)

Perhaps you’ve heard of SEO before. SEO strategies are used to ensure your business’s website is visible to the online marketplace.

Search engines like Google, Yahoo, or Bing use algorithms to rank websites according to relevance and usefulness. If you want your business to thrive in today’s modern world, you know how important SEO is for your website.

SEO, though, is yet another facet of your business’s brand that can benefit from social media management. Your business needs to have its website at the top of any list of search results. The good news is that proper social media can boost your brand and help its SEO rank stay at the top.

Keep up with Your Business’s Local Competition

At the end of the day, your business is in some sort of competition with similar products or services. If you want to keep up with those competitors, your social media game needs to be on point.

This is true, in particular, if your ideal consumer market is local to your area. Intentional social media interaction becomes important. Social media is how you can establish your business as a relevant one within the local market.

Find Digital Consulting Services to Manage Your Social Media

At this point in the article, you should have a good idea of the importance of social media. Managing social media profiles is about more than just posting random photos here and there. A true social media marketing strategy has clear, outlined objectives.

That’s why it can be so significant for your brand to hire professional social media experts. These digital consultants can take your business’s brand and boost its online presence. Your business can’t afford to not invest in social media management, after all.

That’s why we’re here to help. We know how important it is to make the most of today’s digital connectivity through measured, reliable marketing strategies. That’s why we encourage you to check out our expert social media services online today.

Why You Should Hire a Local SEO Company – Your Friendly, Neighborhood SEO Expert

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Are you trying your hand at local SEO? Do you want people in your area to find you more?

Local SEO is a fool-proof method for someone to find you in your geolocation. It helps make your business stronger and can bring in the right people.

If you want to hire an SEO expert, the smart way to do it is to find someone near.

A local SEO company has many distinct advantages over an outsider. If you’re not convinced or if you’re still on the fence, we’ve got you covered.

Keep reading to discover why you should hire a local SEO specialist. We promise, the best SEO expert for your area is someone right around the corner:

1. Local SEO Experts Know The Area

The first reason why you’d want an expert SEO company from your area is their knowledge. Local SEO is more potent if your experts know the lay of the land. Their inherent understanding of your local audience will give you a natural advantage.

Targeting a locale means you need to have a deep understanding of its people. Every area has different customs, traditions and diverse mix of demographics. If you are targeting for a locale, you want an organic SEO expert that knows what people want.

The best SEO expert knows what people’s tastes are. They know what type of searches the locals do and have connections that can get your name around.

If you’re a brick and mortar business, you want to create a genuine connection with the target locale. They know how to design the right system. They also know how to help improve your visibility.

If you’re from Tampa, a Tampa SEO expert can give you the nitty-gritty on how to get the hearts of Tampa people. They know what approach works for the locals.

2. Easier Consultation

Another advantage of hiring a local expert SEO company is the proximity. If you hire someone from nearby, it’s easier to access their services whenever you want. In the SEO and marketing world, easy access to your experts is invaluable.

If you get an SEO expert nearby, you know where to find them in case they don’t answer. This is not possible when you have a remote SEO team.

When you have a new idea, new trends or issues, your organic SEO expert is there. You don’t have to go out of state to discuss your business with them.

When your optimization team is nearby, business meetings are not a hassle. This means you can go for a more precise goal with them, as any revisions are possible to discuss in perform.

3. Local Talent = Better Background

Let’s say you’re looking for the best SEO expert in your area. To find the best, you need to check on different teams and see how they can take care of your business. This means you need to find a broad number of options to choose from.

Hiring local means you can vet for the expert SEO company you need without hassle. You can visit their offices nearby, get them to visit you or meet in a neutral location.

This gives them time to show you their portfolio and their battle plans. If you go local, this means these people are in their best shape. They can show you how to make your business more visible.

Getting a local organic SEO expert also means your vetting is much easier. Skype and video calls are great ways to conduct meetings. Even then, there’s no way you can substitute face to face interview.

Local talent means you can find a better background with your potential SEO team. This helps with them being more honest with what they can do. Take this as a way of filtering them.

4. Results with Less Frustration

If you call SEO expert companies, the last thing that you want are greenhorns or those who will dupe you. Many businesses online tend to care less if they don’t see their clients face to face. This can lead to incongruent goals and even paying for lousy service.

The standard issue with online service providers is how shady they tend to be. Many services will promise you the world to get your money. Once you start, you’ll dread that all they can offer are basic things that will not help you grow.

If you get a local expert company, you cut down the chances of bad service to the least possible outcome. For example, hiring a Tampa SEO expert, if you’re from the area, means it’s easy to run the entire project with them. You’ll see the results for yourself and make the whole plan actionable.

When your service providers are close by, you reduce the frustration from SEO mistakes. You can call of quick meetings, adjust the mistakes and start working again. This means there’s more confidence in the project.

This also means that you get more out of each success. You can work on more strategies with your expert SEO company. That’s more planning time and more execution time for everyone.

5. Hire SEO Expert From Locale for a Bigger Network

When you have a local organic SEO expert, they can help you find more vehicles to improve your SEO. This ties with their knowledge of the local culture. How?

Most SEO teams have a network of companies working with them. This network can create a web of businesses that you can work within your local SEO.

A good example is trading guest posts to feature each other’s businesses. People in communities have a tendency to create a bigger network to help each other out. Even if you don’t want the network, the best SEO expert in your locale can use techniques that work for others in the area.

This is great, considering ranking for local SEO means a more explicit local presence. Local focus means working together with others in your general area to carry each other.

6. Less Time Needed to Adapt Techniques

When you want tried and tested local SEO skills, it may be hard if they’re not from your area. Sure, they may be able to do SEO, but the ability of a remote SEO team to adapt your optimization needs may take a while.

Businesses outside your locale will not have enough insights to understand what people may want. They don’t know the local culture so it may take a few tries before they get the right mix of techniques. This may lead to frustrations on your side and a delay from the trial and error.

While it’s good to test and adapt, don’t you think you want to cut down on it a bit? You want someone who understands your target audience. You want the best SEO expert that knows the target market because they’re part of it.

Getting a local expert means they have an idea of what to do, which means they need to do less trial and error. They did this many times over for other clients, so they know what they’re doing.

We keep talking about the local firm understanding the locale better, and it’s true. Even then, another advantage of having to hire an SEO expert from your locality is their understanding of current marketing trends in the area.

Every locale has a different marketing trend going for them. This translates to a unique way of knowing where the tide of your target customers will go. They can then provide you with fresher ideas to improve your conversions.

If you’re in the Tampa area, a Tampa SEO expert has valuable knowledge of the current trends. They can then use these trends in your favor, letting you get the right audience for your business.

Getting the right consumer trends means a better, more targeted optimization effort. It stops your business from wasting money on broad results that do not convert.

8. Local Optimization Teams

Hiring local SEO teams can help you with the growing pains of SEO. Many small businesses tend to forget, but search engine optimization is not instantaneous. It takes at least 3 to 6 months to take effect.

As your business grows, there will be ups and downs when it comes to your optimization efforts. Even if you get an SEO expert, they won’t hit all the marks all the time. There will be down times – issues that they should resolve.

Getting a local team means you can create better strategies to correct these issues. Matching goals with a new SEO team can take a bit of work, so having a local expert SEO company makes all the difference.

Working with an SEO team from the other side of the country, or even the world, is not optimal. Time zones, work cultures, and priorities will never match up. If you’re in Tampa, a Tampa SEO expert can be the perfect match when it comes to goals and priorities.

9. A Local SEO Team Is Cost Efficient

When you’re working out your business, one of the things that you want to have in your SEO agency is cost efficiency. You don’t want to waste money, so working with an organic SEO expert in the area works.

First, this prevents you from having to hire an in-house team. If you need local SEO, getting an in-house team is a good option. The problem is you’ll pay them whether or not there are results.

The problem? Results only come after a few months in SEO. This means you’re stuck with paying employees that you’re not sure with the results.

You would also need to pay for your team’s tools. Without SEO tools, it’s going to be hard to automate many small things in optimization.

When you hire an expert SEO company, everything comes bundled together. This includes the people, expertise and the tools of their trade. Because you’re paying tested experts, you assure yourself of the stable outcome.

SEO companies will show results. Otherwise, they will lose you as a client.

When you hire an organic SEO expert, you’re paying for results. They will find a way to work with your budget and give your business some gains.

Local teams tend to cost lower than online and out of the area SEO teams. Not only will they save you money from not needing to hire, but they’ll also save you money from needing fewer steps to do the same work.

10. Tiered Services Right for Your Needs

When you rely on an SEO expert from your locale, you’re not only getting SEO. Many local services will provide supplemental services that will fit your local target audience. From PPC, web design to social media, they’ll make sure you get something that helps you succeed.

For businesses in the United States, a Tampa Local SEO consultant will give you the right combination of services that appeal to the locals. This may start with a PPC campaign as a headstart, and then work it with local SEO.

You will get an integrated step-by-step program on how you get your share of your local audience. If they’re from the area, this digital marketing plan will suit the local flavor. There will be specific keywords, segment research, and interest gauges that fit your needs.

A plan that fits your needs means better results at a faster rate. If something doesn’t go as you plan, they can also change their approach without losing track. Local SEO is a matter of who can do the best corrections after all.

In Tampa? Find the Local SEO Expert Near You

If you are boosting your local business, you’ll be hard pressed not to find the best local SEO expert near you. They know the lay of the land, they know who to target, and they know how to do it.

Hiring local not only helps the economy. It gives your business the level of flexibility and agility you won’t get when working online.

If you’re from the Tampa area and you’re looking for a Tampa SEO expert team, all you need is Digital Neighbor.

Digital Neighbor specializes in SEO, local SEO and digital marketing for the small and medium businesses of Tampa. Whether it’s a multi-location business or you need that extra visibility online, we know how to win you the results that matter.

Talk to us at Digital Neighbor and see why this expert SEO company is the right one for you. Get our neighborly advice now or explore our SEO services.

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Want to learn even more?

Whether you have a simple SEO question or want to have a deep conversation about your digital strategy, we’re all ears. Contact us today for a chat or to learn how we can put our digital marketing expertise to good use for your business.